Tag Archives: User Experience
Nice iPhone application, but why ignore the vast majority of mobile customers?
March 30, 2009, by mobiThinking
Brands that focus on the iPhone are ignoring the vast majority of customers that use other phones. That’s the message from mobile analytics firm Bango and it’s clearly underscored by the latest statistics... Read More
What no links? How the Oscars, film distributors and news sites are all at sea over mobile
March 2, 2009, by mobiThinking
mobiThinking has been on an Oscars-inspired trip to the movies. There are some excellent mobile tools for movie lovers – reviews and trailers that helped us decide what to see, even sites that told us where the film was playing locally and allowed us to book seats. The frustrating thing is it took hours. Hours spent trawling through mobile search and directory sites… and the daft thing is we shouldn’t need to do it... Read More
What do we want? Metrics from mobile sites. When do we want them? Yesterday.
February 17, 2009, by mobiThinking
It’s odd to want to make the mobile Web more like the PC Web, but when it comes to media metrics, that’s what mobile marketers are clambering for. The latest GSMA initiative suggests someone’s starting to listen. Media buyers want to know what they’re buying into – statistics about a site, its visitors, their demographics and behavior. Fair enough, it’s what they get from a PC Web site, so why not from a mobile site?... Read More
Sender pays: the first taste of the future of mobile content.
February 4, 2009, by mobiThinking
Do you want to provide rich mobile content – animation, video, games etc. – either as part of subscription or as part of a marketing campaign, without consumers being slapped with indeterminate download fees? Then rejoice, because change is afoot. Whatever you call it the ‘sender-pays’ or ‘zero-rated-data’ model, it’s here and the British made-for-mobile drama THMBNLS, proves it works. And changes on the cards over the next few months will make it easier, and maybe cheaper, to pull it off... Read More
Mobile Marketing Forum Report – Day 1
June 10, 2008, by mobiThinking
Here are our mobiThinking impressions as day one of the Mobile Marketing Forum in New York draws to a close: This joint is jumping 800 people. The networking area is packed non-stop. People doing real business. Badge-watch: some of the world’s biggest brands. In media, travel, entertainment, consumer brands… We’re not in Kansas any more... Read More
