Tag Archives: User Experience
Why Japan is the king of mobile: the stats and facts
March 25, 2010, by mobiThinking
Japan has much higher mobile Internet penetration than the US or Europe. This high usage of the mobile Internet (and mobile data generally) means mobile advertising/marketing is considerably more advanced than elsewhere. • There are good reasons why Japan is king of mobile – and it's not just a cultural thing – and the mobile ecosystem in other countries would benefit greatly if these were emulated. • The Japanese operators take much of the credit for fostering this environment (operators elsewhere, please check you are following their lead)... Read More
Carnival of the Mobilists #214 – the best of mobile blogging
March 8, 2010, by mobiThinking
The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work... Read More
Why are many great mobile Olympics sites not found by mobile search engines? Join our experiment.
February 23, 2010, by mobiThinking
The Olympic mobile search experiment UPDATE: 25 February, 2010 mobiThinking is recruiting a small number of volunteers around the world to take part in a small case study. We invite you to conduct a search on the leading mobile search engines where you are: e.g. Yahoo; Google; AOL; Bing; Ask; Taptu. Use the terms Winter + Olympics + mobile and document how many of the best local/international mobile Olympic sites come up in the search results. This will give an interesting insight into the effectiveness of mobile search engines, publisher mobile search optimization and the difference that location makes. All helpers will be credited and will have the opportunity to share conclusions and possible remedies. For further details and to volunteer, please email editor (at) mobiThinking.com... Read More
Vancouver Winter Olympics – mobile is a winner
February 19, 2010, by mobiThinking
UPDATED: 02 March, 2010 Mobile is a Winter Olympics winner for US broadcaster NBC. The stats show it received more mobile visits by the opening ceremony than for the entire 2006 Winter Games and after 17 days had attracted more than 2.5 times the mobile visits at the 2008 Summer Olympics... Read More
My mobile Valentine – the sites and campaigns of 2010’s festival of love
February 10, 2010, by mobiThinking
Update 12 February, 2010: Valentine's details from Flirtomatic Anyone wondering about the marketing impact of Valentine's should take a look at mobile/online social network Flirtomatic which saw sales of virtual gifts jump 100 percent in the first nine days of February. Flirtomatic sells 1 million virtual gifts annually, peaking around Valentines Christmas and New Year, when it introduces new content for flirts to send to their friends. Flirtomatic is running Valentine's promotions with AT&T and Metro PCS in the US and all main UK network operators. It is also running a special Valentine's ad campaign with O2. Each O2 user signing up for a free pay-as-you-go SIM card is rewarded with FlirtPoints and a secret Valentine's Day gift (not O2 branded), which they can send on to whoever they like (not just Flirtomatic users)... Read More
