Mobile Marketing Imperatives with iLoop

Michael Becker is one of the most plugged-in, articulate players in the mobile marketing world.

In his view, “the key thing for marketers is not to think of the mobile as a static or single channel. It’s a multi-modal channel and you want to be using all these modes.”

In this short, sharp interview, Michael shares his views on mobile grazing, marketing metrics, multi-modal campaigns and the future of the mobile web experience.