Tag Archives: Interviews

Mobile has the ability to take big brands from mass marketing to mass personalization: Matt Biespiel, McDonalds, Q&A

McDonald’s is the world’s largest fast-food restaurant chain and one of the biggest advertisers on the planet with global and local campaigns spanning all imaginable media channels. Its digital and mobile campaigns often win acclaim (see this round-up of digital/mobile excellence here from Econsultancy). It has numerous mobile sites e.g...

Theres more to smart mobile marketing than smartphones: Q&A with Candice Goodman Chair, MMA South Africa; MD, Mobitainment

Candice Goodman is the chair the Mobile Marketing Association (MMA) South Africa and managing director of th...

The insiders guide to mobile Web and marketing in Brazil 2014

There are more mobile subscribers than people in Brazil, with 272.4 million mobile subscriptions shared among a population of 199 million. In 2013, for the first time, the number of smartphones sold (32 million) outpaced the number of feature phones (29.1 million). Mobile Web use is rising rapidly – 36 percent Brazilians are regular users of 3G services...

Five-minute interview: Paran Johar, Mobile Media Summit

With a background at mobile ad network Jumptap and digital agencies MRM and Tribal DDB, Paran Johar has always had to keep his eye on mobile and digital marketing innovation, but never more so than as the CEO and founder of the Mobile Media Summit...

Meet UCWeb, the Chinese mobile browser with 400 million mobile users: Q&A with Yu Yongfu, chairman & CEO, UCWeb

Mobile Web in China is booming. The latest stats from China Internet Network Information Center (CNNIC) estimate that there are now 464 million mobile Internet users; and the three mobile operators share 360 million 3G subscribers, according to mobiThinking’s latest calculations...

Other Afilias Products

Try the world’s leading device detection solution at
DeviceAtlas - Try the world’s leading mobile device detection solution

Create amazing web presences on any screen with
goMobi - Create amazing web presences on any screen.

Evaluate your websites’ mobile readiness with
mobiReady - Evaluate your websites’ mobile readiness.

© 2017 Afilias Technologies Ltd. All rights reserved.

This is a website of Afilias Technologies Ltd, a private company limited by shares, incorporated and registered in the Republic of Ireland with registered number 398040 and registered office at 6th Floor, 2 Grand Canal Square, Dublin 2, Ireland