Tag Archives: Interviews
Mobile has the ability to take big brands from mass marketing to mass personalization: Matt Biespiel, McDonalds, Q&A
July 18, 2014, by mobiThinking
McDonald’s is the world’s largest fast-food restaurant chain and one of the biggest advertisers on the planet with global and local campaigns spanning all imaginable media channels. Its digital and mobile campaigns often win acclaim (see this round-up of digital/mobile excellence here from Econsultancy). It has numerous mobile sites e.g... Read More
Theres more to smart mobile marketing than smartphones: Q&A with Candice Goodman Chair, MMA South Africa; MD, Mobitainment
May 12, 2014, by mobiThinking
Candice Goodman is the chair the Mobile Marketing Association (MMA) South Africa and managing director of th... Read More
The insiders guide to mobile Web and marketing in Brazil 2014
March 27, 2014, by mobiThinking
There are more mobile subscribers than people in Brazil, with 272.4 million mobile subscriptions shared among a population of 199 million. In 2013, for the first time, the number of smartphones sold (32 million) outpaced the number of feature phones (29.1 million). Mobile Web use is rising rapidly – 36 percent Brazilians are regular users of 3G services... Read More
Five-minute interview: Paran Johar, Mobile Media Summit
February 5, 2014, by mobiThinking
With a background at mobile ad network Jumptap and digital agencies MRM and Tribal DDB, Paran Johar has always had to keep his eye on mobile and digital marketing innovation, but never more so than as the CEO and founder of the Mobile Media Summit... Read More
Meet UCWeb, the Chinese mobile browser with 400 million mobile users: Q&A with Yu Yongfu, chairman & CEO, UCWeb
October 23, 2013, by mobiThinking
Mobile Web in China is booming. The latest stats from China Internet Network Information Center (CNNIC) estimate that there are now 464 million mobile Internet users; and the three mobile operators share 360 million 3G subscribers, according to mobiThinking’s latest calculations... Read More
