Device diversity is a massive challenge to marketers. How can you plan a single campaign to reach every user on every handset and operator?
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Paul Nerger, dotMobi’s VP of Advanced Services and Applications, is at the front line of the device diversity challenge. In this incisive interview, he talks about mobile web analytics, DeviceAtlas, the iPhone effect and why the mobile phone is the world’s most personal device (which does things that no PC can come close to doing).
Paul is passionate about all things mobile and an articulate analyst of the state of the mobile web.
Yes, there’s a ‘commercial’ for DeviceAtlas smuggled in – but hey, we’re proud of it!
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