Making the customer pay

If you had to pick one reason why your website should be mobile-friendly, you could do a lot worse that this:

If your website is unnecessarily data / graphics heavy, you may be costing your customer money or unnecessarily exhausting their Internet allowance. Most mobile users do not have unlimited data packages – or employers who unquestioningly pick up the tab – even those that do will end up paying through the nose to visit your site when roaming abroad.

If your customer is in a strange city – especially a foreign one – and needs information quick, are they going to thank you for all the clutter that comes with your dotcom site?

For that matter, is your customer going to appreciate the “rich viewing experience” on your cutting-edge new mobile site, with the banner ad for coffee etc back home? A bit of common sense from Personal Computer World .

Nominations for biggest mobile time-wasters welcome. Please comment below.

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