Tag Archives: Marketing

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How to use the Canonical tag

What is a canonical tag? A canonical tag is used as a signal to search engines that the nominated version of a URL is the version you want them to index and return in their results. A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the...

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Closing the circle – Google acquisitions & the race to antitrust

With Facebook hogging most of the headlines over the last few months, Google has been quietly shoring up its assets and getting its ducks in a row. Facing a $5 billion fine by EU regulators for breaking antitrust laws with the Android locked-in ecosystem, the former-search provider has broken its own record for the highest...

16 mobile market statistics you should know in 2016

While smartphones are now firmly established as an integral part of our lives, the mobile world continues to change rapidly as new types of devices, services and technologies come and go. It is of utmost importance for businesses to stay on top of the ever-changing mobile world. Here is a curated list of 16 most...

What do brands need from mobile and what sort of agency is best to deliver this for them?

“Very few companies are spending enough in mobile – perhaps one in 10 are spending enough. They need to be rethinking their products and services using the mobile channel, building apps and sites and then spend money promoting them so consumers will use them. But first, they need to make the mobile experience better,” – Mark Read, CEO, WPP Digital...

Mobile sites and responsive design: download a free chapter from the excellent new mobile marketing book by Daniel Rowles

“Let’s make something clear from the outset; you need a mobile-optimized site. That doesn’t mean your site happens to work on mobile devices. It means the user journey via mobile has been carefully considered and you offer the optimal experience via mobile devices.” Daniel Rowles...

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