Tag Archives: Marketing

16 mobile market statistics you should know in 2016

While smartphones are now firmly established as an integral part of our lives, the mobile world continues to change rapidly as new types of devices, services and technologies come and go. It is of utmost importance for businesses to stay on top of the ever-changing mobile world. Here is a curated list of 16 most...

What do brands need from mobile and what sort of agency is best to deliver this for them?

“Very few companies are spending enough in mobile – perhaps one in 10 are spending enough. They need to be rethinking their products and services using the mobile channel, building apps and sites and then spend money promoting them so consumers will use them. But first, they need to make the mobile experience better,” – Mark Read, CEO, WPP Digital...

Mobile sites and responsive design: download a free chapter from the excellent new mobile marketing book by Daniel Rowles

“Let’s make something clear from the outset; you need a mobile-optimized site. That doesn’t mean your site happens to work on mobile devices. It means the user journey via mobile has been carefully considered and you offer the optimal experience via mobile devices.” Daniel Rowles...

Effective Mobile Marketing Awards (EMMAs) 2013, the award-winning mobile campaigns with case studies and videos

The Effective Mobile Marketing Awards (EMMAs) • Founded: 2010. • Organized by: Mobile Marketing Magazine. • Deadline for entries: September, each year. • Entry fee: free (though originally there was a fee)...

Winners of the Effective Mobile Marketing Awards (EMMAs) 2012, with videos and case studies

Update (November 2013): The 2013 winners of the EMMAs are here. Congratulations to the EMMAs winners. If you can send us a link to your case study/video and a paragraph outlining the nature of the entry, we will add it. Commended and finalists, please send a link. Send details to: editor (at) mobiThinking.com. The Effective Mobile Marketing Awards (EMMAs) • Founded: 2010...

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