The Mobile Web Experience Benchmarks highlight how major brands address the challenge of delivering quality Web experiences to consumers who access information via the mobile Web. The benchmarks will help everyday users better understand the mobile experiences delivered by the brands they use for travel, online banking and search. Benchmarked businesses will learn how well they perform on the mobile Web relative to their competitors. And for corporate mobile teams — including application development, operations and e-business professionals — the benchmarks provide a barometer to test and monitor their own mobile Web performance.
Benchmark data for each industry — airline, banking and search — is available at:
- http://www.gomez.com/products/mobile_airlines_benchmark.php
- http://www.gomez.com/products/mobile_banking_benchmark.php
- http://www.gomez.com/products/mobile_search_benchmark.php
Gomez has combined its industry-leading web experience measurement methodology for the “traditional,” PC-based Web with tools from dotMobi to create unique benchmarks that test mobile Web performance across major wireless networks. The benchmarks test these five core metrics:
- Discoverability — how readily a consumer can find the mobile Web site using different URLs.
- Readiness — how well the mobile Web site renders on popular mobile devices.
- Availability — the percentage of successful transactions or the availability of a Web page.
- Response time — how long each page takes to download and the duration of an entire transaction.
- Consistency — how well the mobile Web site performs on different mobile carriers, in different geographies and time frames.
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