Tag Archives: mCommerce
Mobile Payments with the Payment Request API
January 4, 2017, by Ruadhán O'Donoghue
We’ve recently written about the effect UX has on conversions. One place that has always had a lot of friction is the checkout process, particularly the manual entry of billing information on handheld devices. There have been several drives to reduce such friction in recent years, including Apple Pay, Android Pay, and Samsung Pay, to... Read More
68% of digital media time now spent on mobile devices
September 9, 2016, by Pawel Piejko
The latest report by ComScore revealed that the amount of digital media time spent using mobile devices reached 68% in the U.S. That leaves only 32% of digital media time for using desktop or laptop computers. The smartphone has now become the primary way of getting online and for many users it is the only way. While we... Read More
M-commerce insights: Retailers in action
December 5, 2014, by Ruadhán O'Donoghue
For the third part of our m-commerce series (see part 1, part 2), we decided to look more closely at two websites that have chosen different approaches to mobile. One, Maplin, has chosen an adaptive approach without a unique mobile URL, while the other, Currys, went with an RWD approach. Both are electronics retailers based out of the United Kingdom... Read More
M-commerce insights: Mobile users and context
November 25, 2014, by Ruadhán O'Donoghue
Our last article on m-commerce looked at the effect of performance on conversions for e-retailers. In this second part, we take a look at how user context is used to optimise and adapt content by major e-retailers, and how this can affect conversions... Read More
M-commerce insights: Give users what they want, and make it fast
November 19, 2014, by Ruadhán O'Donoghue
With Black Friday fast approaching, and this year’s predicted to be the busiest since 2006, we thought it an opportune time to take an in-depth look at e-commerce – specifically, at mobile e-commerce (m-commerce). M-commerce is a strand of online retail that’s nudging close to taking up 20% of total annual online sales; appreciating its business significance, and coming up with a viable mobile retail strategy, is, thus, crucial... Read More
