Tag Archives: Advertising
Which are the world’s biggest and best mobile agencies?
July 4, 2010, by mobiThinking
Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide: • The mobiThinking guide to mobile agencies... Read More
The Cannes Lions International Advertising Festival 2010: the award-winning mobile campaigns with case studies and videos
July 1, 2010, by mobiThinking
UPDATE June 2011: The 2011 Cannes mobile winners are here. Awards: Cannes Lions International Advertising Festival Founded: 1954 Deadline for entries: early March each year Entry fee: starts at €350 (US $454) Winners announced: late June each year Prize: (much coveted) Lion trophy... Read More
Meet the biggest South African mobile sites – top 10 shows that on mobile the World Cup host nation is football (soccer) crazy
June 11, 2010, by mobiThinking
As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a fascinating case study in mobile Web... Read More
FTC allows Google to purchase AdMob, but the investigation contributes little to collective understanding of the mobile
May 28, 2010, by mobiThinking
With so much media attention on the Google/AdMob investigation, you might expect the FTC to go to some lengths to justify its conclusion that Google's US$750 million purchase of AdMob should go ahead. After all, it believes these networks to be number one and two (that's news, by the way). The hope was that in explaining itself, the FTC statement might help to shed some light on the emerging market of mobile ad networks... Read More
Mobile money will make the world go round
May 21, 2010, by mobiThinking
The world has gone m-tastic… m-commerce, m-banking, m-coupons, m-tickets, m-wallets, m-travel, m-retail and many other things pre-fixed with an “m-” (for mobile). All those that are money-related – or should we say m-money – fall into two categories: using a mobile device to a) do banking-type things with cash (deposit, transfer funds, withdraw, get paid, pay bills) and b) purchase things (physical and digital goods, travel and entertainment either on the mobile Web or at the store/venue/station... Read More
