Tag Archives: Apps
Crystal ball gazing (part 1): The MMA’s predictions for 2010
December 15, 2009, by mobiThinking
'Tis the season for crystal ball gazing. As the year draws to a close expect every sometime mobile pundit and their dog to roll out their predictions for 2010. Most of this will be pointless drivel or marketing claptrap. People who are allowed to make predictions for 2010: a) Analysts – it's their job. b) Industry associations – they should know what they're talking about. c) er… that's it... Read More
Whats the best mobile ad network for you? 10 more important questions than: whats the biggest?
December 7, 2009, by mobiThinking
Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc)... Read More
10 things you should know about mobile in India
November 25, 2009, by mobiThinking
Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win. To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India... Read More
MMA Global Awards: the winners, with links to the best mobile campaigns in the business
November 18, 2009, by mobiThinking
UPDATE: 20 July, 2010 This page has been moved here, where it has been updated with lots of videos and even more links. Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile... Read More
Google buys AdMob – putting it in context and asking the experts
November 10, 2009, by mobiThinking
Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob... Read More
