MMA Global Awards: the winners, with links to the best mobile campaigns in the business

UPDATE: 20 July, 2010

This page has been moved here, where it has been updated with lots of videos and even more links.

Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile.

With the help of the agencies behind these winning campaigns, mobiThinking has collated links to available case studies/videos/mobile sites/news… and, at best, the submissions the judges see. For some excellent videos, check out: Pepsi Makes Your Day; TIM Father’s Day: Gift Express; The Fastest on Facebook; That’s Not Cool; and Because We Can. We are still waiting for some – if you can help, please email editor(at)mobiThinking.com).

Let’s not forget all the finalists, much can also be learned from their case studies.

Do you know the secret to creating award-winning campaigns? Hear it from our panel of seasoned mobile awards judges: 12 steps to creating successful and award-winning campaigns.

The 2009 MMA award winners, by category and region

Best Mobile Display Campaign

North America

Central & Latin America

Europe, Africa & Middle East

Asia Pacific

Global

Best Mobile Messaging Campaign:

North America

Central & Latin America

Europe, Africa & Middle East

  • Kraft Foods Turkey / Patos, Mobilera

Asia Pacific

Global

Best Emerging Technology Campaign:

North America

Central & Latin America

Europe, Africa & Middle East

  • Fanta More Play, The Hyperfactory

Asia Pacific

Best Multi-Channel Mobile Campaign

North America

Central & Latin America

Europe, Africa & Middle East

Asia Pacific

  • Sony Quantum Code, AURA Interactive

Global

  • Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Best Mobile Social Media Campaign:

North America

  • Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media

Europe, Africa & Middle East

Asia Pacific

  • Sony Quantum Code, AURA Interactive

Best Cross-Media Integration Campaign

North America

Central & Latin America

Europe, Africa & Middle East

  • Who Killed Summer 09 (Vodafone Group), OMD Mobile

Asia Pacific

  • Go For It, Tribal DDB India

Global

Best Mobile Campaign Overall: (three-way tie)

MMA Industry Award for Innovation: Creativity

MMA Industry Award for Innovation: Reach

MMA Industry Award for Innovation: Social Impact

MMA Award for Overall Excellence

MMA Academic award: Individual

MMA Academic award: Institution



If we don’t already have a link to your case study, please send it in. Comment below or email editor (at) mobiThinking.com.


Don’t miss:

  • How to create an award-winning mobile campaign
  • Conferences & awards for mobile marketers’ diaries with offers
  • The mobiThinking guide to mobile advertising networks
  • The mobiThinking interview: Ilicco Elia, Reuters Mobile
  • The insider’s guide to mobile Web marketing in the UK
  • An abundance of global brands among the MMA Awards finalists (with links to campaigns)
  • The mobile Web is dead… Long live the mobile Internet
  • Essential tips for making your mobile site work better, from Yankee Group
  • How to reach youngsters using the mobile channel
  • Mobile Web: latest mobile stats forecast a rosy outlook
  • The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup
  • The Top Ten mobiThinkers 2009 – each profiled in full
  • mobiThinking’s page of essential links
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