mobiThinking
Latest Articles by mobiThinking
Win free tickets for the AITEC Banking & Mobile Money West Africa in Accra, Ghana, June 8-9, 2011
May 16, 2011, by mobiThinking
Five lucky mobiThinking readers can win free tickets for the AITEC Banking & Mobile Money West Africa which takes place on June 8-9, 2011 in Accra, Ghana. Just email us with the correct answer to these questions: In Africa the initial momentum behind the mobile money (m-money) revolution was driven mostly by: a) the banks; b) mobile operators c) mobile handset manufacturers or d) governments?... Read More
Coca-Colas mobile priorities: 1) SMS; 2) Mobile Web; 3) Mobile apps and other gems from MMAs Asia conference
May 12, 2011, by mobiThinking
If you did not attend the Mobile Marketing Association’s Asia conference, you should read this comprehensive review by Tomi Ahonen. It is full of excellent stats, eye-opening campaigns and analysis. But of particular note is his summary of a presentation by Coca-Cola... Read More
What makes Asia Pacific the most exciting mobile market in the world? Interview with Rohit Dadwal, MD Asia Pacific, MMA
May 9, 2011, by mobiThinking
In the first of three Q&As with the Mobile Marketing Association regional bosses, mobiThinking catches up with the MMA’s MMA’s Asia Pacific managing director Rohit Dadwal to get the low down on the region. • Also get the North American perspective from Michael Becker, MD, North America, MMA. • Also get the European perspective Paul Berney, MD Europe, MMA... Read More
Mobile health: why should it just be for the rich people with expensive smartphones?
May 3, 2011, by mobiThinking
When it comes to delivering remote healthcare or wellbeing services, nothing – print, radio, TV or even PC – rivals the cell phone. • At the end of 2010 there were 5.3 billion mobile subscriptions (and counting) – that’s equivalent to 77 percent of the world’s population. • Mobile phones are personal, always on, always with the patient and location-aware... Read More
The insiders guide to mobile health (m-health)
April 27, 2011, by mobiThinking
In the past few years, mobile health, or m-health, has drawn a lot of interest, from mainstream media to billionaire tech philanthropists, such as Bill Gates. This isn’t surprising as it’s one (of several) sectors, where mobile really makes sense and makes a difference in myriad situations, from the person who falls ill in a rural village in Africa where they are otherwise cut off from healthcare to the need to provide lifestyle guidance to a western couch-potato, who’s diet and lack of exercise is leading to ill-health and a potential drain on health resources... Read More
Mobile money: its a bit like cash, but with an audit trail
April 13, 2011, by mobiThinking
One attribute of mobile payments that is rarely explored is the audit trail – each and every transaction is recorded. Whether you’re paying for a chocolate bar, a mobile app, a phone call, a ride on public transport, settling a bill, donating to charity, paying your taxes, cashing in an m-coupon, transferring money or gaining entry to an event with an m-ticket it’s all recorded... Read More
How mobile money is changing Africa: interview with Barry Coetzee of iVeri
April 11, 2011, by mobiThinking
Mobile money is still in its infancy with countless providers and big issues with interoperability. But in Africa, where mobile Web is expected to overtake desktop Web before anywhere else in the world and where many people do not have traditional bank accounts, mobile money/mobile transactions has the most potential to change lives... Read More
Five-minute interview: Chris Bourke, Managing Director, Mobext
April 6, 2011, by mobiThinking
• Full profile of Mobext in the mobiThinking guide to mobile agencies. Q1. What is the one thing that gets you most excited about mobile Web, mobile services and/or mobile marketing?... Read More
Android looks like the big winner from Nokias plan to drop the Symbian OS. So should your mobile strategy now focus on Android?
March 31, 2011, by mobiThinking
UPDATED 08 April 2011: to include Gartner’s projections for smartphone sales. Confirms IDC’s expectation that Android will become the dominant smartphone operating system, now Nokia has abandoned Symbian... Read More
Carnival of the Mobilists #247: best mobile blogging of the past month
March 21, 2011, by mobiThinking
Mobile in the disaster zone The horrifying earthquake/tsunami in Japan on March 11, 2011, has spurred no shortage of mobile-related stories among journalists/bloggers. Of these, two mobile bloggers stand out:... Read More
