mobiThinking
Latest Articles by mobiThinking
What makes North America the most exciting mobile market in the world? Interview with Michael Becker, MD, North America, MMA
August 29, 2011, by mobiThinking
In the second in a series of Q&As with the Mobile Marketing Association regional bosses, mobiThinking catches up with the MMA’s North America managing director, Michael Becker. • Also get the Asia Pacific perspective Rohit Dadwal, MD Asia Pacific, MMA... Read More
The mobile city project – the blueprint of a truly mobilized city
August 4, 2011, by mobiThinking
In July 2011, the GSMA crowned Barcelona, Spain Mobile World Capital. Other than being a good place to host the annual GSMA conference, it isn’t immediately clear what makes Barcelona worthier of this title than other cities... Read More
Is Apple planning a business app store? Why that would be a really good thing
July 15, 2011, by mobiThinking
Rumor has it that Apple is planning an app store focused on business apps for businesses (we heard it from a mobile developer). This is opposed to ‘business apps’ for consumers, which Apple’s App Store does in abundance... Read More
Why your ad agency likes mobile appswhy that might not deliver the best ROI for you
July 12, 2011, by mobiThinking
Industry awards tell you a lot about a business. In recent years, the trends at Cannes Lions – the biggest date in the advertising world’s calendar – show a growing appetite from ad agencies for mobile campaigns. The latest plat du jour is mobile apps for niche audiences, displacing messaging, mobile Web, mobile ads, QR codes, Bluetooth and all the other tools in mobile’s box. It seems the trend is away from campaigns that integrate mobile with other media such as outdoor or magazines, towards mobile app-only campaigns... Read More
Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends
July 7, 2011, by mobiThinking
Please find the new and improved Big compendium of mobile statistics here: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Please change your bookmark. Sorry for any inconvenience... Read More
The insiders guide to device detection: give your Website visitors the site they deserve
July 7, 2011, by mobiThinking
There are about 6,500 different models of mobile device (feature phones, smartphones, tablets etc) that are capable of accessing your Website. If you identify the handset used by each mobile visitor to your Website, you can optimize their experience accordingly. This not only makes your customer’s visit as pleasant as possible, it also allows you to make assumptions about the visitor based on what handset they use and target services, promotions and advertising according to the handset type and its abilities... Read More
Mobile advertising stats: Asia will dominate mobile ad spend 2011-2015, but N. America and W. Europe are catching up – Gartner
June 22, 2011, by mobiThinking
Of the $3.3 billion that will be spent globally on mobile ads this year, almost half (49.2 percent) of that will come from Asia, mostly from Japan and South Korea, according to Gartner. By 2015 global mobile ad spend will sky-rocket to $20.6 billion, of which Asia’s share will be one-third (33.6 percent), as North America and Western Europe start to eat into Asia’s lead... Read More
What is Near-Field Communications (NFC)? What is all the fuss about? Will NFC take off? When? Where? Why should you care?
June 16, 2011, by mobiThinking
Today’s announcement of a ground-breaking JV on mobile payments (m-payments) by UK operators will only intensify the frenzy of excitement in recent months around Near-Field Communications (NFC). This makes it all the more important to examine whether all the ingredients are in place for NFC to take off anytime soon in North America or Europe or whether should we expect more deployment, more quickly, from Asian nations. This article discusses those essential ingredients and compares the lie of the land in US, UK, France, Germany, China, South Korea and Japan... Read More
Fighting poverty with mobile money: interview with Claudia McKay, Consultative Group to Assist the Poor (CGAP), the World Bank
May 25, 2011, by mobiThinking
Mobile is an excellent channel for delivering life-changing financial services to poor and unbanked people, without requiring a traditional bank with a branch network. Mobile money (m-money) or banking (m-banking) has the potential to provide these people with services that many of us take for granted, such as the ability to deposit, withdraw or transfer money, pay bills, be paid wages, purchase/redeem tickets or vouchers, obtain a loan and purchase goods and services such as insurance... Read More
