mobiThinking
Latest Articles by mobiThinking
A Guided Tour of weather.mobi
September 16, 2008, by mobiThinking
In this short video tour, Louis Gump, their VP of Mobile, takes you on a guided tour of the site, showing how it makes the most of the limited screen real estate – including video, maps, sponsored content and user tools. Says Louis: “We believe mobile web is the hub of the user experience for weather channel users.”... Read More
Univision on the small screen
September 16, 2008, by mobiThinking
Univision is the fifth largest media company in the US, focused exclusively on the US Hispanic market. The Hispanic community is one of the leading demographics in the mobile space – with 75-80% mobile penetration versus only 50% PC penetration. Says Chris Brunner, VP of Mobile Content and Services at Univision Communications: "There’s no vehicle or medium for reaching consumers and having a successful, one-to-one relationship like the mobile device… it’s incumbent on all of us that we don’t break that trust. If we can do that, and I think we can, it will be an amazing platform for the next three to five years."... Read More
.mobi Thinking: what every marketer needs to know
September 16, 2008, by mobiThinking
Few people ‘get’ the .mobi domain better than Amy Mischler, VP of Identity and Brand Services at dotMobi. In her words: "Utility has become such a strong theme for the mobile web. It’s the way to ensure highly engaging sessions with customers."... Read More
Reaching every mobile device
September 16, 2008, by mobiThinking
Device diversity is a massive challenge to marketers. How can you plan a single campaign to reach every user on every handset and operator?... Read More
Mobile Marketing Imperatives with iLoop
September 16, 2008, by mobiThinking
Michael Becker is one of the most plugged-in, articulate players in the mobile marketing world. In his view, “the key thing for marketers is not to think of the mobile as a static or single channel. It’s a multi-modal channel and you want to be using all these modes.”... Read More
Driving buyers into the stores
September 9, 2008, by mobiThinking
The c902 Cyber-shot™ is a compelling handset for anyone who takes a lot of pictures. Features like Face Detection and BestPic™ make snapping... well, a snap... Read More
Reaching the widest possible mobile audience
September 4, 2008, by mobiThinking
When you run a TV commercial, it looks great on every TV set. When you launch a new .com website, you only have to test it for a few popular PC browsers. But when you launch a new .mobi website, it may look fantastic on the new iPhone, look terrible on the Nokia N95 and completely crash on the Blackberry Pearl... Read More
A Three Step Guide to Usability on the Mobile Web
August 15, 2008, by mobiThinking
Designing mobile sites is a different kind of web design. Much like your first experience of designing for the desktop web, it can be both exhilarating and daunting in equal measures. So many possibilities, yet so many usability restrictions... Read More
JWT turns mobile marketing on its head
August 8, 2008, by mobiThinking
You’d think one of the world’s largest ‘traditional’ advertising agencies would take a traditional approach to mobile marketing. You’d be wrong. JWT is the largest advertising agency by revenue in the United States and the fourth largest agency network worldwide but its approach to mobile is anything but cautious. In this thought-provoking interview, we talk to Jeff Stier, Senior Partner Director of Business Growth North America at JWT and President of JWT’s innovation lab and incubator, Sector 64... Read More
Mobile Internet Usage & Attitudes Study
August 6, 2008, by mobiThinking
AKQA Mobile, the mobile division of the global independent creative agency and dotMobi, announced the results of an extensive consumer study of mobile Internet usage and attitudes. Conducted by the AKQA's Research & Insights department in conjunction with dotMobi, the survey reveals key insights into the importance of a better mobile Web for consumers in the U.S. and U.K... Read More
