mobiThinking
Latest Articles by mobiThinking
One-stop shop for mobile web news
October 22, 2008, by mobiThinking
If you hate missing the latest news, this should make you smile. Following a request from mobiThinking, those nice folks at the news aggregation site Newsnow.co.uk have set up a dedicated feed. It should pick up any news article or blog that mentions “mobile Internet” and the like. We’re helping them refine it a little, but it looks pretty good so far. What’s your favourite news source and is it picked up by Newsnow? Please comment below... Read More
The Google Phone Cometh (so what)?
October 21, 2008, by mobiThinking
mobiThinking thought we should follow up on (aka pinch) an article about the Google Phone. We spotted it in the periodical email our shamelessly techie big-sister-site mobiForge (previously known as dev.mobi) sends out the mobile developer community... Read More
Will mobile marketing come out of the credit crunch smelling of roses?
October 17, 2008, by mobiThinking
Recession is looming, but the mobile business plans to encourage brands to boost mobile marketing spend. Brands should be spending 5 percent of their marketing budget on mobile, according to AKQA head of mobile Dan Rosen. He said he’s working on initiatives within the Mobile Marketing Association aimed at promoting brand spending on the mobile channel... Read More
Mobile car insurance taken for a test drive
October 16, 2008, by mobiThinking
“An advert on the back of a London bus invites drivers to apply for some car insurance over my mobile. Visit Swiftcover.mobi or text ‘Swift’ to 80231 (which replies quickly with the URL) for a quote in 60 seconds or less. So we tried it… not while driving as that would be illegal, if not a little daft. On the homepage Swift’s hen invites us to get a quote, offering a money-back guarantee if cheaper insurance is found elsewhere within 14 days of the start of the policy... Read More
Where should mobile sit in your business?
October 15, 2008, by mobiThinking
MobiThinking was a trifle surprised to read on the site of UK-based Marketing Week yesterday, 14 October 2008, that News International had shut its mobile division. High profile… for mobile web… mobile strategy boss, Andrew Bagguley has left and there was talk of redundancies for his staff (the latter airbrushed from later versions of the story)... Read More
Branded Utility: a better buzzword
October 7, 2008, by mobiThinking
A timely piece of jargon caught our eye in a rather old PSFK blog interview with Benjamin Palmer of Barbarian Group: it’s called Branded Utility and we think it’s a pretty good description of how marketers should be thinking of using the mobile web. Branded Utility is just what it sounds like: brands doing something useful for people as a way of earning the right to be a part of their lives... Read More
UK Mobile networks appoint IAB as trade body for mobile advertising
October 7, 2008, by mobiThinking
The five UK mobile networks – 3, O2, Orange, T-Mobile and Vodafone UK have appointed the Internet Advertising Bureau (IAB) as the official trade body for mobile advertising. They have formed a Mobile Steering Group to oversee and advise on strategy to educate advertisers and agencies... Read More
Mobile growth data from comScore M:Metrics
October 2, 2008, by mobiThinking
comScore M:Metrics recently reported that in June 2008, 20.8 million U.S. mobile subscribers and 4.5 million European mobile phone subscribers accessed search during the month, an increase of 68 and 38 percent from June 2007, respectively. The U.K. had the highest penetration of mobile subscribers using search at 9.5 percent, followed closely by the U.S. at 9.2 percent... Read More
Mobile Traction: how BMW sells snow tires
September 18, 2008, by mobiThinking
Check out this excellent interview in MobiAD News with Marc Mielau, Innovation Manager for Mobile Marketing at BMW. Marc gives a tour of BMW’s highly personalized mobile campaign for snow tires that got a 30% conversion rate... Read More
The Weather Channel’s approach to mobile
September 16, 2008, by mobiThinking
This short interview with Louis Gump, VP of Mobile at The Weather Channel, is a fascinating snapshot on the state of mobile today, from an articulate, front-line practitioner. Louis talks about his three principles for mobile success; the importance of continuous innovation; keeping it simple; and the trend to deeper content. “It’s a little bit like 1998 or 1999 on the Internet, where you know it’s a big deal, and you know you can do a lot of cool things, but there’s still a lot to be built out.”... Read More
