mobiThinking
Latest Articles by mobiThinking
Copywriting for mobile sites
June 1, 2008, by mobiThinking
If good web writing is good writing boiled for forty minutes on high, then good mobile web writing is leaving the copy on the stove overnight. That concentrated stuff on the bottom of the pot? That’s what mobile users want when they’re on the go. A few tips for writing better mobile web copy: Cut to the chase. If you can’t write the copy on your hand, rewrite it. Be goal-directed (your users are)... Read More
Debunking Mobile Myths
May 26, 2008, by mobiThinking
The iLoop Mobile website has a nice page called Debunking Mobile Myths. Here’s their myth-list: The mobile channel is not effective for marketing... Read More
Make your mobile campaigns reach every user. Are your campaigns device-aware?
May 23, 2008, by mobiThinking
Mobile marketing isn’t rocket science. But there’s one thing you probably ought to know about: mobile websites and pages that look great on one device might crash and look awful on another. It’s a fact of life for mobile marketers but, as you’re about to see, there’s no need to panic. Device diversity: a marketing challenge... Read More
The mobile glass is half full
May 20, 2008, by mobiThinking
The people who develop mobile applications and websites used to only think about the limitations of the mobile device. Small screen. No proper keyboard. No mouse. Today, mobile developers and marketers have woken up to the idea that the mobile handset is not a disabled device, it’s a differently-abled device... Read More
