mobiThinking
Latest Articles by mobiThinking
Mobile Marketing Forum Report – Day 1
June 10, 2008, by mobiThinking
Here are our mobiThinking impressions as day one of the Mobile Marketing Forum in New York draws to a close: This joint is jumping 800 people. The networking area is packed non-stop. People doing real business. Badge-watch: some of the world’s biggest brands. In media, travel, entertainment, consumer brands… We’re not in Kansas any more... Read More
Mobile Marketing Forum Foreplay
June 10, 2008, by mobiThinking
It’s 96 degrees F in New York. The dotMobi team is out in force for the Mobile Marketing Forum starting later this morning. Your jet-lagged correspondent was up bright and ridiculously early with a complimentary copy of USA Today. The cover story: “Are Google and Yahoo Dinosaurs? Many on the hunt for a way to cash in on wireless search.”... Read More
Everything You Wanted to Know About Mobile SEO But Were Afraid to Ask.
June 10, 2008, by mobiThinking
That’s right, we’ve just published the latest in our series of ‘best practice’ papers and this time it’s on the thorny issue of mobile SEO. Go get it now. It’s jam-packed with 20 or so pages on the following things: The different requirements of mobile users and how this effects your mobile SEO effort. The different ways in which mobile search engines are working, and how this impacts the way you need to build your mobile sites... Read More
10 Mistakes in Mobile Marketing
June 9, 2008, by mobiThinking
These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. It’s much, much bigger than that. For starters, there are far more mobile devices than PCs (2.8 billion handsets were in circulation by mid-2006). In Europe alone, there are four times more handsets than PCs (in some countries, there are more handsets than people.)... Read More
Predicting the Predictive Mobile Search Keywords
June 8, 2008, by mobiThinking
According to Google's research, the average query on it’s Mobile Search is 15 characters long, but takes roughly 30 key presses and approximately 40 seconds to enter. This means that search engines don't have a lot to work with when tasked with providing the user with an experience that roughly equates to the quality of desktop search... Read More
Make your mobile campaigns reach every user. Are your campaigns device-aware?
June 6, 2008, by mobiThinking
Mobile marketing isn’t rocket science. But there’s one thing you probably ought to know about: mobile websites and pages that look great on one device might crash and look awful on another. It’s a fact of life for mobile marketers but, as you’re about to see, there’s no need to panic. Device diversity: a marketing challenge... Read More
The mobile glass is half full
June 6, 2008, by mobiThinking
The mobile glass is half full. The people who develop mobile applications and websites used to only think about the limitations of the mobile device. Small screen. No proper keyboard. No mouse. Today, mobile developers and marketers have woken up to the idea that the mobile handset is not a disabled device, it’s a differently-abled device... Read More
MMA Mobile Advertising Guidelines
June 6, 2008, by mobiThinking
Mobile campaigns often stand or fall on execution. With this in mind, we recommend the Mobile Marketing Association’s recent publication Mobile Advertising Guidelines... It’s a clear, practical guide to mobile ad formats and best practice for marketers who want to minimize creative versions while still giving a consistent user experience across as many devices as possible. Aspect ratios, banner dimensions, animation, design principles… it’s all covered in this short, handy, (free) guide... Read More
Gypsy Tea – Fun, fast & fit for purpose
June 6, 2008, by mobiThinking
Kerem Benli had a challenge on his hands... The Founder and VP of Product Design at Briabe Media has discovered an innovative mobile media buy for their client, Zhena’s Gypsy Tea; they quickly got the approval… then found themselves with a .mobi site to build in just three weeks to handle the click-throughs... Read More
Is your mobi site really, really ready?
June 3, 2008, by mobiThinking
If your .mobi site has usability problems wouldn’t you like to know about them before your target audience does? Of course you would. That’s why we invented ready.mobi, the free testing tool that evaluates mobile-readiness according to industry best practices & standards. All you do is visit ready.mobi, put in your site’s URL, and (as our friends in the UK like to say) “Bob’s your uncle”... Read More
