Tag Archives: Best Practices
An abundance of global brands among the MMA Awards finalists (with links to campaigns)
October 28, 2009, by mobiThinking
P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped. This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns... Read More
The mobile Web is dead Long live the mobile Internet
October 22, 2009, by mobiThinking
P.S. (28-10-09) Thanks to Tamoggemon for including this blog in the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. Periodically, someone somewhere for whatever reason declares the death of the mobile Web. This is welcome because it allows us all to review what the mobile Internet really is and why it is critical. Mobile Web isn’t just about having a mobile Website – though that is an important part – it’s about recognising that mobile is different. Mobile users have different requirements to PC users and mobile devices have different limitations and capabilities compared with PCs. Does your company need mobile Web? Here are four simple questions to help you decide:... Read More
Mobile Marketing Insights (October 22, 2009, Shanghai): special offer for mobiThinking readers
October 15, 2009, by mobiThinking
Mobile Marketing Insights (October 22, 2009, Shanghai, China) is offering a 15 percent discount to mobiThinking readers. Refine your mobile strategy for targeting one of the world’s most exciting markets with speakers... Read More
The mobiThinking guide to mobile ad networks – Q&A
October 2, 2009, by mobiThinking
Mobile Marketer asked some probing questions about the Guide to mobile advertising networks. And no, we’re not telling you which network refused to be profiled... Read More
Essential tips for making your mobile site work better, from Yankee Group
September 21, 2009, by mobiThinking
There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement... Read More
