An abundance of global brands among the MMA Awards finalists (with links to campaigns)

P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here – with links to nearly all campaigns. Thanks to all who helped.

This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns.

If we’re all going to learn from these outstanding campaigns, it’s handy to have links to case studies, mobile sites etc, so mobiThinking has invited brands and agencies to send us the links. Thanks to all who have helped so far. To the others, please email your campaigns to: editor(at)mobiThinking.com.

A special mention has to be given to the agencies with multiple campaigns or reaching the finals in several categories, these include: New Zealand’s The Hyperfactory, Brazil’s F.biz, Spain’s Mobile Dreams Factory, Brazil’s Pontomobi Interactive, Australia’s AURA Interactive, USA’s OMD Mobile, Latin America’s Mobext, France’s PhoneValley, USA’s R/GA, Sweden’s Mobiento, UK’s Affle, Canada’s MyThum Interative, Turkey’s Rabarba Iletisim Hizmetleri and USA’s Clickatell.

The winners will be announced at on November 17 at the Mobile Marketing Forum in Los Angeles (mobiThinking readers get a 10 percent discount for MMF(LA)).

Best Mobile Display Campaign:

North America

• Disney.mobi, The Walt Disney Company
• Dockers iPhone Shake, OMD
• Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America

• Banorte movil, Mobext
• Citroën: Real Time Maintenance Stage Detector, Media Contacts, Mobext & Citroën
• Trident Fresh, F.biz

Europe, Africa and Middle East

• Coca-Cola Buvez-Bougez , Phonevalley
• Coca-Cola’s Tele2 Happy Hour, Mobiento & IUM
• LMfootball.mobi, Livemobile (Pty) Ltd
• Adidas: Soccer stars in your pocket, Mobiento

Asia Pacific

• Affle’s SMS2.0 faces its Moment of Truth, Mindshare India
• Notorious BIG, The Hyperfactory
• Puma Formula 1, Phonevalley

Global

• Drinkspiration by Absolut, Absolut Vodka (Developed by: apegroup / Great Works / 24HR)
• Nokia.mobi: Batman – The Dark Knight, 12snap Germany GmbH
• The Virtual Zippo Lighter App, Moderati, Inc.

Best Mobile Messaging Campaign:

North America

• Best Buy Product Information on Demand, MyThum Interative
• Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L
• Text to Remember 9/11, Mobile Commons and September 11 Memorial & Museum

Central & Latin America

• Auto Racing SMS Advergame, Hanzo SA
• Carefree Mobile Campaign, pontomobi interactive
• The Mummy 3 DVD Promotion, 2ergo

Europe, Africa and Middle East

• Keith Urban 2009 Escape Together World Tour, Sponsored by KC Masterpiece & Kingsford Charcoal, Powered by Mozes, Mozes, Inc.
• Kraft Foods Turkey / Patos, Mobilera
• Turkey Love Bonus, Rabarba Iletisim Hizmetleri

Asia Pacific

• 42Below: Because We Can, The Hyperfactory
• Pampers Hearts Club, Procter & Gamble Philippines
• Quaker Oats Eat Well and Win SMS promotion, Pepsico International-Philippines

Global

• Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Best Mobile Campaign: Emerging Technologies

North America

• Ace Hardware Memorial Day Sale, Ace Hardware, Horizon Media & Mobile Posse, Inc.
• Groundbreaking LBA Trials Prove Effectiveness, Useful Networks
• Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America

• Bluetooth marketing at Pacaembú stadium, F.biz
• Close Up Mobile Campaign, pontomobi interactive
• Jeito Chiclets; Jeito Lhama, F.biz

Europe, Africa and Middle East

• Fanta More Play, The Hyperfactory
• Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
• Vodafone myCampaign, Vodafone D2 GmbH

Asia Pacific

• Cadbury Be The Gorilla, The Hyperfactory
• The MegaSim – An advanced Device client working as a single discovery UI or SMS / USSD / Voice / GPPRS and 3G services, Phoneytunes.com
• Transformers: Revenge of the Fallen, AURA Interactive

Best Multi-Channel Mobile Campaign

North America

• Rogers/Live Nation – Wireless Box Office, MyThum Interactive
• Rogers/MTV Leak Live Tour, MyThum Interactive
• The Bouncer iPhone App, Mobile Site and SMS Marketing Campaign, iLoop Mobile, Inc.

Central & Latin America

• ClubMovistar – Mobile Loyalty Program, Movistar Chile, AndinaTech
• Petrobras Brazil GP 2008, F.biz
• Skol Beats 2008 Mobile Campaign, video, pontomobi interactive

Europe, Africa and Middle East

• Handy leer? Fanta her! (Need a top-up? Grab a Fanta!), YOC AG
• Mini Mobile Dealer, Mobile Dreams Factory
• Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri

Asia Pacific

• Selling Notebooks through Mobiles – A campaign for HP, Affle
• Sony Quantum Code, AURA Interactive
• The Car in my Pocket, Group M – Maxus

Global

• Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Best Mobile Social Media Campaign:

North America

• Gap StyleMixer iPhone App, AKQA
• Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
• Toyota Matrix Dark Alley – Your Other You, The Hyperfactory

Europe, Africa and Middle East

• Garnier Seasons Greetings Generator, Mobile Dreams Factory
• My 2009 Resolution, Mobile Dreams Factory
• Vodafone: The Fastest on Facebook, Mobile Dreams Factory

Asia Pacific

• KFC engages consumer on mobile internet, Madhouse Inc.
• Sony Quantum Code, AURA Interactive

Best Cross-Media Integration Campaign

North America

• Live A Little, A lot, Team One/Lexus
• Sprint Win a Disney Vacation Sweepstakes, Vibes Media
• UPS jobs – Problem Solved, UPS & TMP Worldwide

Central & Latin America

• Dobre o seu salário, F.biz
• Super game + Figurinha, F.biz
• TIM Father’s Day: Gift Express, TIM, McCann Erickson & Mobext

Europe, Africa and Middle East

• Rodilla: Be Cheeky and Eat By The Face, Mobile One2One
• Vodafone McLaren Mercedes App, OMD Mobile
• Who Killed Summer 09 (Vodafone Group), OMD Mobile

Asia Pacific

• Go For It, Tribal DDB India
• Honda Jazz – Prodcasting, TELiBrahma Convergent Communications Pvt. Ltd
• The Olay mCoupon Campaign, P&G

Global

• Ad Council “That’s Not Cool”, R/GA
• Becks City Attach 2009, Shine
• Pepsi “Dear Mr. President”, R/GA

Best Mobile Campaign Overall:

• Pepsi Makes Your Day, Rabarba Iletisim Hizmetleri
• TIM Father’s Day: Gift Express, TIM, McCann Erickson & Mobext
• UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
• Who Killed Summer 09 (Vodafone Group), OMD Mobile

MMA Industry Awards for Innovation: Creativity

• SMS2.0 – Changing the paradigm for Mobile Marketing, Affle
• Vodafone: The Fastest on Facebook, Mobile Dreams Factory

MMA Industry Awards for Innovation: Reach

• Save the Children Gaza ceasefire, Incentivated, Carat
• SCORECENTER, ESPN
• Vodafone: The 100.000 treasure boxes Mobile Dreams Factory

MMA Industry Awards for Innovation: Social Impact

• Center for Community Change Mobile Action Network, Mobile Commons Inc; and the Center for Community Change
• Earth Hour, The Hyperfactory
• Text ALIVE Mobile Donations, Mobile Accord Inc.

MMA Award for Overall Excellence

• Clickatell, Clickatell
• Common metrics and measurement processes for mobile advertising comScore, GSMA and UK mobile operators: Telefonica O2, Vodafone, Orange, T-Mobile, and Three
• Fanta Stealth Sound System, Ogilvy Advertising

MMA Academic awards: Individual

• Margherita Pagani, Bocconi University
• Michael J. Becker, VP Strategy, iLoop Mobile
• Tao (Tony) Gao, Northeastern University

MMA Academic awards: Institution

• Ball State University, Ball State University
• Woodapples – Information people love, tisco & TU Vienna

Please send us a link to your case study. Comment below or email editor (at) mobiThinking.com.

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