Tag Archives: Best Practices

Mobile Web 2.0 “Dramatic Developments” from AT&T Really not all that dramatic….

Well, I'm sad to report that the folks over/up/down at AT&T wireless appear to not quite have their act together when it comes to what is the 'next big thing' in wireless. I had really been hoping/anticipating that the webinar they hosted on June 30 entitled "Dramatic Developments in Mobile Web Technology" was going to provide something concrete and actionable for you (and I), alas, that was not to be the case...

Upcoming conferences and events for mobile marketers diaries – summer and autumn 2009 (including special offers)

From Berlin to Shanghai to Johannesburg, this is mobiThinking’s pick of mobile conferences from around the world for the next few months...

How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?

Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year...

Are Widgets ready for me?

OK, so getting back to the widget reality here. I'd like to take a look at what the platforms are, what your options are and if it's really even worth it to go there. I know that last time I got a bit distracted with the whole 'sprite' thing, but I promise to stay on track here...

Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers

Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited...

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