Tag Archives: Devices
The false economy of vanity apps and the people who are growing fat by not telling their clients the truth
December 12, 2010, by mobiThinking
This blog post attempts to explain three things about mobile marketing, mobile ad networks, apps and analysts that have puzzled - and irritated - mobiThinking throughout 2010. With the help of a briefing with an ad network (Millennial Media), one awards dinner (The EMMAs) and some pre-Christmas drinks and chat, mobiThinking has reached a conclusion. This conclusion, if correct, is a worrying one, as the answers/causes of these puzzles are closely and intertwined, creating a dangerous and self-perpetuating false economy. While Apple and the iPhone have benefited greatly from this false economy, the blame falls, mostly, elsewhere with collective responsibility lying with everyone else who is getting fat off the back of it. It’s not a conspiracy, but there is too much silence from people who ought to know better. mobiThinking doesn’t expect this opinion to be popular. And those that have been riding the mobile app gravy train are not going to like this prediction for 2011: “Sorry, but it ain’t going to last.”... Read More
Which are the world’s biggest and best mobile agencies?
July 4, 2010, by mobiThinking
Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide: • The mobiThinking guide to mobile agencies... Read More
Meet the biggest South African mobile sites – top 10 shows that on mobile the World Cup host nation is football (soccer) crazy
June 11, 2010, by mobiThinking
As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a fascinating case study in mobile Web... Read More
How to be a mobile winner at FIFA World Cup: follow the pros
January 20, 2010, by mobiThinking
All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts. As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note... Read More
The mobiThinking guide to mobile ad networks – Q&A
October 2, 2009, by mobiThinking
Mobile Marketer asked some probing questions about the Guide to mobile advertising networks. And no, we’re not telling you which network refused to be profiled... Read More
