Tag Archives: Events
State of mobile in Latin America: the latest stats, research and trends
September 6, 2010, by mobiThinking
Latin America – i.e. South and Central America – and the Caribbean has the hallmarks of a mobile market as exciting, if not in some ways more so, than Asia or Africa. Prompted by the Mobile Marketing Association’s Latin America conference last week, mobiThinking has been on a data quest... Read More
How to be a mobile winner at FIFA World Cup: follow the pros
January 20, 2010, by mobiThinking
All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts. As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note... Read More
Whats the best mobile ad network for you? 10 more important questions than: whats the biggest?
December 7, 2009, by mobiThinking
Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc)... Read More
10 things you should know about mobile in India
November 25, 2009, by mobiThinking
Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile entertainment company Mobile2Win. To find out more about the world’s second largest mobile market (after China) and one of the most exciting, also see The insider’s guide to mobile Web marketing in India... Read More
MMA Global Awards: the winners, with links to the best mobile campaigns in the business
November 18, 2009, by mobiThinking
UPDATE: 20 July, 2010 This page has been moved here, where it has been updated with lots of videos and even more links. Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile... Read More
