Tag Archives: Interviews
What is Mobile 2.0? Three expert opinions: Sven Huberts, Marvellous; Ben Scott-Robinson, We Love Mobile; Raam Thakrar, Touchnote
November 17, 2010, by mobiThinking
Try it… next time someone mentions Mobile 2.0 as part of sales or marketing pitch, put them on the spot and ask them what it means. Here are two opinions from two top mobile agencies: Ben Scott-Robinson (BSR) creative director We Love Mobile and Sven Huberts (SH), managing director, Netherlands, Marvellous/Isobar and Raam Thakrar (RT), co-founder and CEO, of mobile-to-postcard company Touchnote... Read More
5.3bn mobile subscribers; nearly 1bn with high-speed mobile Web access: an interview with ITU statistics chief Susan Teltscher
October 21, 2010, by mobiThinking
On World Statistics Day, October 20, 2010, the International Telecommunications Union (ITU), the UN agency for ICT, announced its eagerly awaited mobile estimates for 2010. By the end of the year, there will be 5.3 billion mobile subscriptions. That is equivalent to 76 percent of the world population. And is a huge increase from 4.6 billion mobile subscriptions at the end of 2009. Nearly a billion of these are 3G subscriptions, and potentially mobile Web users... Read More
Greg Stuart: the mobiThinking interview with the new MMA president
October 13, 2010, by mobiThinking
• Other news from the Mobile Marketing Forum (EMEA) in London, October 2010: MMA Global Awards: 2010 finalists with case studies and videos... Read More
Interview: UN World Food Programme feeds thousands of Iraqi refugees with pioneering mobile voucher scheme
October 4, 2010, by mobiThinking
In October 2009, the WFP kicked off the world’s first food-aid program to use m-vouchers. One thousand Iraqi refugee families in Damascus took part in the trial. They received a voucher by SMS every two months that could be cashed in at Syrian state shops for food, including rice, wheat flour, lentils, chickpeas, oil, canned fish, cheese and eggs – fresh food can’t usually be included in conventional aid baskets. Now the scheme is being rolled out to refugees outside the Syrian capital, covering 9,600 families. Interview: Selly Muzammil, World Food Programme, Syria... Read More
How museums can bring their collections to life: an interview with Stedelijk Museum Amsterdam ARtours Hein Wils
September 27, 2010, by mobiThinking
Stedelijk Museum is one of the pioneers in using AR mobile technology to bring an added dimension to its art collection. Find out more about how the Stedelijk Museum uses augmented reality at the mobileSQUARED Roadshow in London, on September 29, 2010 (mobiThinking readers get a 25 percent discount this event). How has Stedelijk Museum used augmented reality (AR)?... Read More
