Tag Archives: Interviews
Using mobile Web-based research to deliver insights into the mobile-only generation: interview with On Device Research
February 27, 2011, by mobiThinking
Alistair Hill, formally of research giant ComScore, founded mobile research company On Device Research in summer 2010. Since then it has set up panels of mobile users ready to answer surveys for the company’s corporate clients, in all countries in Asia and Africa, as well as the UK and US. Some details remain confidential, such as how the panels are recruited and qualified, and any incentives offered. • Also see this Guide to m-research... Read More
B2B mobile marketing – the insiders guide to engaging business customers by mobile, with Christina “CK” Kerley
February 11, 2011, by mobiThinking
Christina “CK” Kerley is a mobile evangelist, but while pretty much everyone preaching from conference rostrums is focused on wooing consumers via mobile, her target audience is those who market to business customers. When you think about it, is there a more appropriate group to engage with via mobile?... Read More
The insiders guide to mobile Web marketing in France
February 9, 2011, by mobiThinking
Our guide to the French mobile market is Benoît Corbin, president of Ocito, a French mobile agency founded in 2002, and president of Mobile Marketing Association France (MMAF)... Read More
Five-minute interview: Carsten Frien, CEO, Madvertise
January 19, 2011, by mobiThinking
Founded in 2008, Madvertise, an advertising network for German language mobile sites and applications, has grown to 700 million ad impressions per month (from 60 million impressions one year ago). We find out what makes the CEO and co-founder Carsten Frien, tick. Prior to Madvertise, Frien worked for Tipp24, a lottery company, and AOL... Read More
mobiThinking guide to mobile agencies: 2ergo
December 3, 2010, by mobiThinking
• Next agency profile: Mobext • All profiled agencies: Guide home 2ergo: in brief Type of agency: full service. Founded: 1999. Acquisitions:... Read More
