Tag Archives: Interviews
The insiders guide to mobile Web marketing in the US by Laura Marriott
October 5, 2009, by mobiThinking
Laura Marriott led the Mobile Marketing Association as president and CEO from 2005-2008, a period of astronomical growth for the industry and its association, helping to push adoption of the mobile channel among brands and agencies and the development of best-practice guidelines. She is now a consultant and a board member for several companies. Who better to guide us through the ins and outs of mobile Web marketing in the US? Last updated: March 2010... Read More
Mobile marketing to teens: an Asian perspective from Ian Stewart, Friendster
August 13, 2009, by mobiThinking
More than 80 percent of teens in Asia have a cell-phone in their pocket, making mobile the ideal medium for brands to connect with young people. Korea, Japan, Singapore and Hong Kong are leading the way, but in much of Asia the cost of mobile data, and lack of sponsored services, shuts teens out of the mobile Web... Read More
Five-minute interview: Edward Kershaw, Vice President Mobile Media, EMEA, Nielsen Online
August 4, 2009, by mobiThinking
When he joined Vodafone in 2001 to head up the music business, you can almost hear Edward Kershaw’s former record industry colleagues saying ‘”Ringtones… hmm, sounds great”. Back then mobile media wasn’t much to write home about. In eight swift years, however, it’s become big business, with mobile Web and download sites providing a cornucopia of audio, video, games, news, information and utilities... Read More
Mike Wehrs: the mobiThinking interview
July 2, 2009, by mobiThinking
With more than 700 members in 40 countries, the Mobile Marketing Association (MMA) has ridden the wave of enthusiasm for all things mobile. Now as the world economy teeters on the brink of global depression, the business now looks to the president and CEO – new to the job this year – to keep mobile marketing on every brand’s agenda... Read More
The insiders guide to mobile Web marketing in South Africa
June 22, 2009, by mobiThinking
In June 2010 South Africa hosts the FIFA World Cup, which is a huge opportunity for mobile marketers (see this guide). Mobile Web is the ideal way to deliver information on tickets, destinations, what’s on etc; branded content and marketing-led competitions; as well as, obviously, sports news... Read More
