Tag Archives: Interviews
Five-minute interview: Rory Sutherland, vice-chairman, Ogilvy Group
June 8, 2009, by mobiThinking
Every marketing agency needs people like Rory Sutherland – people at the very top who get mobile. The best thing is that until recently Sutherland was an outspoken cynic, but having witnessed the power of mobile both as a consumer and as a marketer, he is a true convert. This gives a certain religious fervor to his presentations, as he reels off endless stories of how everyday brands have transformed their customer relationship with the simplest of mobile innovations... Read More
The insiders guide to mobile marketing in Spain
May 27, 2009, by mobiThinking
With the highest mobile-Internet penetration in Europe, as well as being one of the world’s Top 10 nations for .mobi registrations - Spain is an attractive bet for mobile marketers. mobiThinking caught up with Alberto Benbunan co-founder of award-winning agency Mobile Dreams Factory to get the low down on mobile Internet in Spain... Read More
Five-minute interview: Juston Payne, manager of online advertising, John Wiley & Sons
May 11, 2009, by mobiThinking
Publisher John Wiley & Sons became the poster boy of the mobile industry, following a successful integrated marketing campaign for its For Dummies brand. The campaign used mobile ads, a mobile site, Web ads and print promotions to promote a US$5 discount off all Dummies books. Mobile users texted a short code to participate in the coupon-based discount. See the case study here... Read More
The insiders guide to mobile marketing in Australia
April 28, 2009, by mobiThinking
With mobile penetration of 110 percent (source: Telsyte) and good 3G coverage, Australia is a country of great potential for the mobile Internet. Many of the top online publishers such as Bigpond (Telstra), Yahoo!7, NineMSN, News Digital Media are seeing their mobile sites grow at 89 percent per year (source: Australian Interactive Media Industry Association). Plenty of mobile specific sites have also sprung up, such as OZmobi.mobi (a mobile guide to Australia)... Read More
Five-minute interview: Tomi Ahonen (consultant, speaker, prolific author and blogger)
April 14, 2009, by mobiThinking
At every event there’s a speaker who transfixes his audience. Tomi Ahonen is one of them. With boundless enthusiasm, he reels off fascinating case studies and useful stats, faster than you can jot them down. He’s amassed enough material for six ‘real’ books on mobile (the latest is Mobile as 7th of the Mass Media), as well as eBooks, (the latest are Tomi Ahonen Almanac 2009, stacked full of the latest statistics, and Mobile Pearls: Mobile Advertising, with his 50 favorite case studies) and then he’s got several blogs... Read More
