Tag Archives: Interviews
Reaching the widest possible mobile audience
September 4, 2008, by mobiThinking
When you run a TV commercial, it looks great on every TV set. When you launch a new .com website, you only have to test it for a few popular PC browsers. But when you launch a new .mobi website, it may look fantastic on the new iPhone, look terrible on the Nokia N95 and completely crash on the Blackberry Pearl... Read More
JWT turns mobile marketing on its head
August 8, 2008, by mobiThinking
You’d think one of the world’s largest ‘traditional’ advertising agencies would take a traditional approach to mobile marketing. You’d be wrong. JWT is the largest advertising agency by revenue in the United States and the fourth largest agency network worldwide but its approach to mobile is anything but cautious. In this thought-provoking interview, we talk to Jeff Stier, Senior Partner Director of Business Growth North America at JWT and President of JWT’s innovation lab and incubator, Sector 64... Read More
Smirnoff mobilizes the brand
June 11, 2008, by mobiThinking
Daniel Rosen, Managing Director of AKQA Digital, talks to mobiThinking about Smirnoff.mobi, the enormously influential mobile experience. On the way, he shares his views about the brave new world of mobile marketing – and how we’ve only just started to scratch the surface of this powerful new medium... Read More
