Tag Archives: Interviews
A Guided Tour of weather.mobi
September 16, 2008, by mobiThinking
In this short video tour, Louis Gump, their VP of Mobile, takes you on a guided tour of the site, showing how it makes the most of the limited screen real estate – including video, maps, sponsored content and user tools. Says Louis: “We believe mobile web is the hub of the user experience for weather channel users.”... Read More
Univision on the small screen
September 16, 2008, by mobiThinking
Univision is the fifth largest media company in the US, focused exclusively on the US Hispanic market. The Hispanic community is one of the leading demographics in the mobile space – with 75-80% mobile penetration versus only 50% PC penetration. Says Chris Brunner, VP of Mobile Content and Services at Univision Communications: "There’s no vehicle or medium for reaching consumers and having a successful, one-to-one relationship like the mobile device… it’s incumbent on all of us that we don’t break that trust. If we can do that, and I think we can, it will be an amazing platform for the next three to five years."... Read More
.mobi Thinking: what every marketer needs to know
September 16, 2008, by mobiThinking
Few people ‘get’ the .mobi domain better than Amy Mischler, VP of Identity and Brand Services at dotMobi. In her words: "Utility has become such a strong theme for the mobile web. It’s the way to ensure highly engaging sessions with customers."... Read More
Reaching every mobile device
September 16, 2008, by mobiThinking
Device diversity is a massive challenge to marketers. How can you plan a single campaign to reach every user on every handset and operator?... Read More
Mobile Marketing Imperatives with iLoop
September 16, 2008, by mobiThinking
Michael Becker is one of the most plugged-in, articulate players in the mobile marketing world. In his view, “the key thing for marketers is not to think of the mobile as a static or single channel. It’s a multi-modal channel and you want to be using all these modes.”... Read More
