Tag Archives: Marketing
What no links? How the Oscars, film distributors and news sites are all at sea over mobile
March 2, 2009, by mobiThinking
mobiThinking has been on an Oscars-inspired trip to the movies. There are some excellent mobile tools for movie lovers – reviews and trailers that helped us decide what to see, even sites that told us where the film was playing locally and allowed us to book seats. The frustrating thing is it took hours. Hours spent trawling through mobile search and directory sites… and the daft thing is we shouldn’t need to do it... Read More
What do we want? Metrics from mobile sites. When do we want them? Yesterday.
February 17, 2009, by mobiThinking
It’s odd to want to make the mobile Web more like the PC Web, but when it comes to media metrics, that’s what mobile marketers are clambering for. The latest GSMA initiative suggests someone’s starting to listen. Media buyers want to know what they’re buying into – statistics about a site, its visitors, their demographics and behavior. Fair enough, it’s what they get from a PC Web site, so why not from a mobile site?... Read More
Valentines Day to break messaging record
February 12, 2009, by mobiThinking
Valentine’s Day 2009 is gearing up to be the biggest texting day ever, with VeriSign predicting 3.5 billion messages will be sent in North America alone. On February 14 last year, VeriSign estimated 2.2 billion messages would be sent in the US, suggesting a 37 percent increase. For 2009 as a whole, VeriSign’s estimates imply an increase in total messaging for the year of 30 percent compared to 2008... Read More
Sender pays: the first taste of the future of mobile content.
February 4, 2009, by mobiThinking
Do you want to provide rich mobile content – animation, video, games etc. – either as part of subscription or as part of a marketing campaign, without consumers being slapped with indeterminate download fees? Then rejoice, because change is afoot. Whatever you call it the ‘sender-pays’ or ‘zero-rated-data’ model, it’s here and the British made-for-mobile drama THMBNLS, proves it works. And changes on the cards over the next few months will make it easier, and maybe cheaper, to pull it off... Read More
Great offer for mobiThinkings London readers: £100 off mobile-marketing training course.
January 28, 2009, by mobiThinking
mobiThinking readers in London can get a £100 discount – almost 20 percent – off this excellent mobile-marketing course on February 3, 2009 9:30am – 4:30pm... Read More
