Tag Archives: Marketing
If Id had just five minutes with Hillary
January 27, 2009, by mobiThinking
“If I’d had just five minutes with Hillary, it could all have been different,” said an exasperated Cal Morton, vice president, Interlinked Media, the agency that ran Hillary Clinton’s mobile campaign (such as it was). We were discussing the campaign ran by Barak Obama, President of the United States and mobile-marketing pin-up of the year. It touched a nerve. Interlinked had wanted to take Hillary’s mobile campaign way beyond basic SMS alerts... Read More
Stand and deliver – your case studies or
December 12, 2008, by mobiThinking
Like an addictive drug, with industry awards you're always left craving more: more information… more stuff we can learn from. Alberto Benbunan at hip Spanish agency Mobile Dreams Factory sums it up perfectly: "There’s more to awards ceremonies than recognizing the efforts of agencies or clients, they should also inspire others." It’s always interesting to know who and what, but what’s really useful is how and why... Read More
Mobile search: its all about info, utility and staying in touch
December 4, 2008, by mobiThinking
Mobile search is dominated by local information/utility and social networking/communications. Top 10 search terms provided by Yahoo and AOL – unfortunately Google couldn’t provide the same information – suggest that people use mobile search for more practical purposes than PC search. Celebrity and TV reality shows clearly aren’t as important to people on the move, as catching up with friends (MySpace, MocoSpace, Facebook), checking the weather or classifieds (Craigslist), what’s on at the cinema or getting directions (MapQuest)... Read More
A trio of great 5-minute interviews (BBC, Yahoo and Limbo); The Best and Worst of the Mobile Web; and the greatest links ever
December 1, 2008, by mobiThinking
mobiThinking is pretty pleased (even a bit smug, to be honest) to kick off our series of five-minute interviews with a trio of top mobi-marketing gurus. Yahoo, Limbo and the BBC are all serious players in the mobile space, but all come at it from different, very topical angles – broadcast, search and social networking (we put each into context below). But the true test of a thought-leader is when you drag them away from their company and their sector, just for five minutes... Read More
Inspiring stuff: The MMA award winners
November 21, 2008, by mobiThinking
mobiThinking has been devouring the MMA’s annual marketing guide. It’s big, but we highly recommend reading it. It’s chock-a-block with stats, facts, tips and optimism, but must-read stuff is at the back where you’ll find précis of all the mobile campaigns that won MMA’s global and regional awards. See our pick of the winners below. First, here are some bits of the report that caught our eye... Read More
