Tag Archives: Marketing
Is your mobi site really, really ready?
June 3, 2008, by mobiThinking
If your .mobi site has usability problems wouldn’t you like to know about them before your target audience does? Of course you would. That’s why we invented ready.mobi, the free testing tool that evaluates mobile-readiness according to industry best practices & standards. All you do is visit ready.mobi, put in your site’s URL, and (as our friends in the UK like to say) “Bob’s your uncle”... Read More
Copywriting for mobile sites
June 1, 2008, by mobiThinking
If good web writing is good writing boiled for forty minutes on high, then good mobile web writing is leaving the copy on the stove overnight. That concentrated stuff on the bottom of the pot? That’s what mobile users want when they’re on the go. A few tips for writing better mobile web copy: Cut to the chase. If you can’t write the copy on your hand, rewrite it. Be goal-directed (your users are)... Read More
Debunking Mobile Myths
May 26, 2008, by mobiThinking
The iLoop Mobile website has a nice page called Debunking Mobile Myths. Here’s their myth-list: The mobile channel is not effective for marketing... Read More
Make your mobile campaigns reach every user. Are your campaigns device-aware?
May 23, 2008, by mobiThinking
Mobile marketing isn’t rocket science. But there’s one thing you probably ought to know about: mobile websites and pages that look great on one device might crash and look awful on another. It’s a fact of life for mobile marketers but, as you’re about to see, there’s no need to panic. Device diversity: a marketing challenge... Read More
