Tag Archives: Marketing
The huge cost of the learning curve
June 12, 2008, by mobiThinking
A clear theme that emerged from the Mobile Marketing Forum in New York this week is that the entire marketing industry is pushing itself up a steep learning curve called mobile marketing. The cost is borne by every player in the value chain. Brand marketers must invest time, money and effort getting up to speed. Agencies must learn everything just to able to present a few things to their clients. They then have to spend an enormous amount of time educating the clients... Read More
Mobile Marketing Forum Report – Day 1
June 10, 2008, by mobiThinking
Here are our mobiThinking impressions as day one of the Mobile Marketing Forum in New York draws to a close: This joint is jumping 800 people. The networking area is packed non-stop. People doing real business. Badge-watch: some of the world’s biggest brands. In media, travel, entertainment, consumer brands… We’re not in Kansas any more... Read More
Mobile Marketing Forum Foreplay
June 10, 2008, by mobiThinking
It’s 96 degrees F in New York. The dotMobi team is out in force for the Mobile Marketing Forum starting later this morning. Your jet-lagged correspondent was up bright and ridiculously early with a complimentary copy of USA Today. The cover story: “Are Google and Yahoo Dinosaurs? Many on the hunt for a way to cash in on wireless search.”... Read More
Everything You Wanted to Know About Mobile SEO But Were Afraid to Ask.
June 10, 2008, by mobiThinking
That’s right, we’ve just published the latest in our series of ‘best practice’ papers and this time it’s on the thorny issue of mobile SEO. Go get it now. It’s jam-packed with 20 or so pages on the following things: The different requirements of mobile users and how this effects your mobile SEO effort. The different ways in which mobile search engines are working, and how this impacts the way you need to build your mobile sites... Read More
Predicting the Predictive Mobile Search Keywords
June 8, 2008, by mobiThinking
According to Google's research, the average query on it’s Mobile Search is 15 characters long, but takes roughly 30 key presses and approximately 40 seconds to enter. This means that search engines don't have a lot to work with when tasked with providing the user with an experience that roughly equates to the quality of desktop search... Read More
