Tag Archives: Messaging

Does social messaging offer an exciting new opportunity or further headache for marketers?

New research from On Device Research suggests that WhatsApp is now more popular for social messaging for smartphone users than Facebook Messenger, WeChat, BBM, Line etc. The initial reaction is: so what? Clearly this is of interest to: a) a provider of social messaging; b) a user of social messaging; or c) a network operator that sees these applications as a threat to SMS revenues, but what about marketers? Should social messaging be seen as:...

The most common mistakes in smartphone sites according to Google

Google are paying ever more attention to the mobile market and so, developers pay attention when the Big G is making recommendations. Google recently published a [url=https://developers.google.com/webmasters/smartphone-sites/common-mistakes]document[/url] on the main mistakes people make when working on mobile websites for smartphones. If you look through the list you can definitely recognize a cornerstone of Google's approach: [b]focus on the end user[/b]. Or put another way, "adopt the approach you want but be aware of your audience"...

Global mobile statistics 2012 Part C: Mobile marketing, advertising and messaging

FINDING YOUR WAY AROUND THE MOBILE STATS COMPENDIUM:...

Receiving SMS Messages via Shortcodes & Keywords

Back around 1998, more and more billboards started to display some odd messages, along the lines of "Visit us on the web at www.companyname.com". This was a major shift in advertising and gave marketers another avenue to explore. It was, of course, the beginning of the Internet's move from academia to the mainstream, and the proliferation of Web sites seemed to happen almost overnight...

Handling SMS delivery receipts

Recently, we looked at how to send SMS messages using a standard HTTP POST-based API. As was intimated at the time, most APIs also allow you to process delivery receipts for the messages you send. This allows you to determine the status of the message, i.e. delivered, failed, expired etc. Let's take a look at how this all works. Sending SMS Messages - A Quick Recap...

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