Anders Hansson, from Infonu in Stockholm alerted us to their eBook,, “How To Go Mobile”. Here’s a short excerpt, nine reasons to consider mobile marketing… (Thanks Anders!)
- 1. You get a list of phone numbers of consumers interested in your products.
A mobile phone number is a more reliable reference to a consumer than an email address. Use your list to learn who your consumers are.
2. You communicate directly to consumers wherever they are.
Consumers get your message and can buy your products even when away from home and work. Your consumer does not have to be in front of a computer.
3. You learn about each consumer’s unique preferences.
Mobile phones are personal devices. Mobile marketing done correctly reveals your consumers’ individual tastes and interests.
4. You deliver your offers to consumers walking by.
Set up a Bluetooth marketing zone. It takes just a few minutes. No contact cost.
5. You get demographic information.
With a little bit of work you get detailed demographical information about your consumers – sex, age, place of home and other demographical variables useful to fine – tune your offer, logistic and distribution.
6. Mobile marketing lets you focus on what is important: your offer.
Mobile phones display content in different ways depending on phone manufacturer and model. Less control, but you do not have to worry about layouts or paper qualities and can focus on creating a great offer.
7. The consumer is in control.
Permission-based mobile marketing means that the consumer decides what to receive and what not to.
8. Mobile marketing is environmental friendly.
Mobile marketing equals paper-less digital marketing.
9. Mobile marketing may be less expensive than traditional direct marketing techniques.
Getting your consumer’s attention using traditional marketing methods may costs more than the price of an SMS message.
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