News & Comment
Do traditional creative agencies get mobile? Does it matter? Part I
May 28, 2009, by mobiThinking
See Part II for comments on this debate from the forums... Read More
The insiders guide to mobile marketing in Spain
May 27, 2009, by mobiThinking
With the highest mobile-Internet penetration in Europe, as well as being one of the world’s Top 10 nations for .mobi registrations - Spain is an attractive bet for mobile marketers. mobiThinking caught up with Alberto Benbunan co-founder of award-winning agency Mobile Dreams Factory to get the low down on mobile Internet in Spain... Read More
What can M-Gov do for Public Administration today?
May 26, 2009, by mobiThinking
After introducing the concept of m-Government in the first article of the series, Andrea Volpini of Interact SpA now digs deeper in the world of m-Government, looking at how overall trends in internet and mobile development will affect the Public Administration in the future. In the final post that will be published next week we will then look at some live examples of usage of mobile technology in the Italian Public Administration... Read More
What makes teens tick – what marketers need to know about the cell-phone-obsessed generation
May 25, 2009, by mobiThinking
Teenagers love their cell phones, which makes mobile an excellent medium for brands to talk to their young customers, but only if marketers play by the youngsters’ rules, according to research consultants Frank N. Magid Associates... Read More
One-stop shop for mobile-marketing news
May 25, 2009, by mobiThinking
If you struggle to keep track with all the latest mobile-marketing news, you’ll be pleased to know that you can now pick it all up in one place. Following a suggestion a while back from mobiThinking, those nice folks at the news-aggregation site Newsnow have set up a dedicated feed for mobile marketing... Read More
