News & Comment
Great deal on Mobile Advertising event (June 15 2009, London, UK): mobiThinking readers get one-third off entry price
June 10, 2009, by mobiThinking
Mobile Advertising UK is offering a £100 discount on the entry fee for the London conference next week. Be the first to hear the latest consumer research on mobile advertising and Campaign of the Year 2009... Read More
DeviceAtlas 2.4.1 Released
June 10, 2009, by daniel.hunt
Late yesterday evening, some of you may have noticed that DeviceAtlas went offline for a couple of hours - now that it's back on its feet again I can tell you that DeviceAtlas 2.4.1 has now been released! 2.4.1 is mainly a maintainence release, but we've managed to squeeze in a few exciting little nuggets that we're sure you're going to love. New Properties markup.wml1: This will let you know the capability of devices to display content in WML... Read More
Five-minute interview: Rory Sutherland, vice-chairman, Ogilvy Group
June 8, 2009, by mobiThinking
Every marketing agency needs people like Rory Sutherland – people at the very top who get mobile. The best thing is that until recently Sutherland was an outspoken cynic, but having witnessed the power of mobile both as a consumer and as a marketer, he is a true convert. This gives a certain religious fervor to his presentations, as he reels off endless stories of how everyday brands have transformed their customer relationship with the simplest of mobile innovations... Read More
Do traditional creative agencies get mobile? Does it matter? Part II (With comments from MMA discussion group)
June 5, 2009, by mobiThinking
Last week’s blog has sparked a great debate in the MMA and other groups on Linkedin. Here are some of the comments from the various discussions... Read More
Recession what recession? 10 mobile events for June 2009
June 1, 2009, by mobiThinking
If the number of conferences this month is anything to go by, it’s clear no one is expecting a recession in the mobile-marketing business. Here are 10 mobile dates for your diary. It is particularly pleasing to see more industry-focused mobile events. The retail and banking events this month follow this travel event last month... Read More
