News & Comment
Gomez and dotMobi Publish Latest Mobile Web Experience Benchmark Data for the Airline, Banking and Search Industries
May 13, 2009, by mobiThinking
The new benchmark data reveals that mobile Web sites were almost nine percent slower in April than in March. Conversely, fixed Web sites loaded three percent faster in April than in March, according to data from Gomez’s 18 Home Page Web Performance Benchmarks, revealing a widening performance gap between the mobile and fixed Web. April data for the Mobile Web Experience Benchmarks is now available at: Airlines: http://www.gomez.com/products/viewbenchmark.php?btype=102... Read More
Gomez and dotMobi Latest Mobile Benchmark Data
May 13, 2009, by mobiThinking
Data for the Mobile Web Experience Benchmarks The first-of-their kind Gomez / dotMobi benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites — readiness, discoverability, speed, success and consistency... Read More
Mobile Advertising and Marketing Awards, winners include Turkcell, AdMob
May 11, 2009, by mobiThinking
It’s excellent to see the companies of two of The Top Ten mobiThinkers 2009 Turkcell (Melis Turkman) and AdMob (Omar Hamoui) receiving awards at the Mobile Advertising and Marketing Awards in London. All the winners are below. Congratulations to Marvellous Mobile who also picked an award at The Webbies... Read More
Five-minute interview: Juston Payne, manager of online advertising, John Wiley & Sons
May 11, 2009, by mobiThinking
Publisher John Wiley & Sons became the poster boy of the mobile industry, following a successful integrated marketing campaign for its For Dummies brand. The campaign used mobile ads, a mobile site, Web ads and print promotions to promote a US$5 discount off all Dummies books. Mobile users texted a short code to participate in the coupon-based discount. See the case study here... Read More
Meet the winners as Webby Awards recognizes the coming of age of mobile Web
May 7, 2009, by mobiThinking
After 13 years honoring the online Web, The Webby Awards announces its first set of mobile Web winners, saying: “The mobile Web has outgrown its infancy to become the next truly exciting avenue for content, services and commerce. The inaugural Webby mobile winners have shown the foresight and ingenuity to excel within a quickly changing and increasingly fragmented mobile Web universe.”... Read More
