Meet the winners as Webby Awards recognizes the coming of age of mobile Web

After 13 years honoring the online Web, The Webby Awards announces its first set of mobile Web winners, saying: “The mobile Web has outgrown its infancy to become the next truly exciting avenue for content, services and commerce. The inaugural Webby mobile winners have shown the foresight and ingenuity to excel within a quickly changing and increasingly fragmented mobile Web universe.”

It’s excellent to see the company one of The Top Ten mobiThinkers 2009 The Hyperfactory is clearly the people’s choice. Check out Geoffrey Handley’s profile to find out more about The Hyperfactory and its award-winning campaigns.

The best thing about the Webby awards is lots of links so we can learn more about the winners and check out some great case studies. Bravo.

Webby mobile awards winners

Best use of GPS or location technology
Webby Award: Adidas Marathon Run Tracker (Marvellous)
People’s Voice: Palringo Local (Comunicano)

Best use of mobile video
Webby Award: Qik
People’s Voice: Peyton’s Priceless Pep Talks – Mastercard (The Hyperfactory)

Webby Award: Discovery Mobile
People’s Voice: G4TV iPhone site (The1stMovement)

Experimental and innovation
Webby Award: Britglyph (Shozu)
People’s Voice: Nike T90 launch – augmented reality (The Hyperfactory)

Webby Award: Guitar Hero III: Backstage Pass (Hands-On Mobile)
People’s Voice: Fanta Virtual Tennis (The Hyperfactory)

Integrated mobile experience
Webby Award: Distracted Drivers (Clemenger BBDO)
People’s Voice: United Nations Voices (The Hyperfactory and Saatchi&Saatchi Sydney)

Listings and updates
Webby Award: Nagivating Washington – iPhone Application (Qorvis Communications)
People’s Voice: Petfinder

Mobile applications
Webby Award: Amazon Mobile
People’s voice: Skyfire mobile Web browser (VSC Consulting)

Marketplace and services
Webby Award: JPMorgan Chase iPhone App
People’s voice: Commonwealth Bank – CommSec iPhone

Webby Award: NPR iPhone site
People’s Voice: Stitcher

Social networking
Webby Award: aka-aki
People’s Voice: aka-aki

Webby Award:
People’s Voice:

Don’t miss:

  • mobiThinking’s page of essential links
  • The Top Ten mobiThinkers 2009
  • The insider’s guide to mobile marketing in Australia
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