News & Comment

Please help us make the best set of mobile-marketing links better

We’re reviewing the mobiThinking mobile-marking/Web links page. We think it’s fair to say that this is the most comprehensive collection of resources out there, but we know there are lots more we could include...

The place to be: mobile search engines and portals where you should register your site

Here at mobiThinking, we are continually surprised by how many mobile sites – big brands included – are not listed in mobile search engines, portals and directories...

The insiders guide to mobile marketing in Australia

With mobile penetration of 110 percent (source: Telsyte) and good 3G coverage, Australia is a country of great potential for the mobile Internet. Many of the top online publishers such as Bigpond (Telstra), Yahoo!7, NineMSN, News Digital Media are seeing their mobile sites grow at 89 percent per year (source: Australian Interactive Media Industry Association). Plenty of mobile specific sites have also sprung up, such as OZmobi.mobi (a mobile guide to Australia)...

Advertising and mobile social networks

Second in the series of mobile advertising white papers by Peggy Anne Salz, mobile guru and chief analyst at MSearchGroove, the "Mobile advertising for the masses" white paper looks at mobile advertising on three mobile social networking sites - BuzzCity, Itsmy.com and Peperonity - comparing the level of targeting and analysis that each provided. The need for an additional comprehensive mobile analytics package is then assessed to fill in the gaps and give the big picture view of what the campaigns achieved and help plan future advertising...

What is the common DNA of the Top Ten mobiThinkers?

As mobiThinking published the inaugural Top Ten mobiThinkers, we were asked the following questions by the daily newsletter Mobile Marketer...

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