News & Comment

Nice iPhone application, but why ignore the vast majority of mobile customers?

Brands that focus on the iPhone are ignoring the vast majority of customers that use other phones. That’s the message from mobile analytics firm Bango and it’s clearly underscored by the latest statistics...

Forecasts for Brazil: its going to be hot

It’s no coincidence that the Mobile Marketing Association chose Brazil for its Latin American Forum this week. With 152 million mobile subscribers at the last count by Anatel (the country’s regulator), it’s a mobile market that’s tipped to be as hot as Brazil’s legendary summers...

Calling all ASP.NET developers!

Calling all ASP.NET developers! Supercharge your ASP.NET applications by giving them the all the device information they will ever need. With very simple configuration, the new ASP.NET 2.0 module for DeviceAtlas will integrate with existing mobile controls adding the benefit of fresh device data on over 4500 mobile devices from DeviceAtlas...

mobiForge server upgrade

Just a quick note that there will be a short period of downtime today due to a planned server upgrade. Thanks for your patience and we'll have everything back to normal as soon as we can...

Mobile Marketing Discovery Tactics for the Mobile Web

On the mobile Web, many users still do not know how to find the content they want. This is a real handicap for marketers looking to exploit the range and reach of the mobile Web through mobile marketing– and Forrester estimates that 83 per cent of marketers want to do just that. The Key Benefits of a Mobile Marketing Discovery Strategy What’s clear is that getting your mobile marketing content discovery strategy right can pay huge dividends:...

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