News & Comment
Sender pays: the first taste of the future of mobile content.
February 4, 2009, by mobiThinking
Do you want to provide rich mobile content – animation, video, games etc. – either as part of subscription or as part of a marketing campaign, without consumers being slapped with indeterminate download fees? Then rejoice, because change is afoot. Whatever you call it the ‘sender-pays’ or ‘zero-rated-data’ model, it’s here and the British made-for-mobile drama THMBNLS, proves it works. And changes on the cards over the next few months will make it easier, and maybe cheaper, to pull it off... Read More
DeviceAtlas 2.3 Release
The 2.3 release of DeviceAtlas brings with it the next major release of our API. Version 2.3 is being released as a Beta to allow users to familiarise themselves with the new features and adapt their implementations to take advantage of these... Read More
Great offer for mobiThinkings London readers: £100 off mobile-marketing training course.
January 28, 2009, by mobiThinking
mobiThinking readers in London can get a £100 discount – almost 20 percent – off this excellent mobile-marketing course on February 3, 2009 9:30am – 4:30pm... Read More
If Id had just five minutes with Hillary
January 27, 2009, by mobiThinking
“If I’d had just five minutes with Hillary, it could all have been different,” said an exasperated Cal Morton, vice president, Interlinked Media, the agency that ran Hillary Clinton’s mobile campaign (such as it was). We were discussing the campaign ran by Barak Obama, President of the United States and mobile-marketing pin-up of the year. It touched a nerve. Interlinked had wanted to take Hillary’s mobile campaign way beyond basic SMS alerts... Read More
Five-minute interview: Alexandre Mars, Phonevalley, Publicis
January 20, 2009, by mobiThinking
As a seasoned Internet entrepreneur and venture capitalist, Alexandre Mars was in a prime position to spot the potential of mobile marketing. He founded Phonevalley in France in 2001, focusing on mobile Internet and messaging campaigns. By the time the company was purchased by marketing-giant Publicis Groupe in 2007 (for an undisclosed sum), it had offices in five European countries, boasting 200 clients (including Virgin, Air France, Sony and Universal) and 1,000 mobile-marketing campaigns per annum... Read More
