News & Comment
Taking your brand mobile by Ryan Evans, Clockwork Active Media Systems
January 16, 2009, by mobiThinking
Each year, some marketing expert proclaims that “it's the year of mobile”, yet every year passes with no noticeable shift in how the majority of brands strategize their mobile presence. Companies are worried about the ROI and marketers are still hesitant to take the risk. With marketing budgets tightening, everyone wants to know that their money is being spent wisely and their risk is minimal... Read More
Going Native (or you had me at ‘hello’) Part I
January 14, 2009, by Ronan_Mandel
So I’ve got a confession to make here, I’ve been working on this bit for the better part of a month now in fits and starts, and having a hard time getting my head around it all. I started out with the notion of a quick primer comparing what it would take to knock out a quick ‘hello world’ on the various native platforms out there if you were to decide to do something other than a web app... Read More
DeviceAtlas 2.2 adds video and streaming properties and tests
January 12, 2009, by atrasatti
2009 has just started and we already have a new update for DeviceAtlas. Today we are completely reviewing all the properties related to video and streaming. We have done a deep analysis of what we had and what was needed and we think we have done a great job. We have worked closely with our friends at Mobizoft and we have created a handful of new properties that are covering MUCH better what you can do on a mobile device with media files... Read More
Stand and deliver – your case studies or
December 12, 2008, by mobiThinking
Like an addictive drug, with industry awards you're always left craving more: more information… more stuff we can learn from. Alberto Benbunan at hip Spanish agency Mobile Dreams Factory sums it up perfectly: "There’s more to awards ceremonies than recognizing the efforts of agencies or clients, they should also inspire others." It’s always interesting to know who and what, but what’s really useful is how and why... Read More
Judge for yourself: the campaigns of Mobile Dreams Factory
December 11, 2008, by mobiThinking
mobiThinking caught up with Alberto Benbunan, corporate development director of award-winning agency Mobile Dreams Factory. We asked him to share with you the video case studies that helped put the Spanish mobile-marketing agency into the spotlight at the 2008 Mobile Marketing Association Awards. So if you weren’t on the MMA judging panel, now is your chance to judge for yourself. Let us know what your think... Read More
