News & Comment
Laura Marriott: The mobiThinking interview
November 12, 2008, by mobiThinking
Laura Marriott presides over her last Mobile Marketing Forum and Award ceremony in San Diego this week. Under her stewardship the Marketing Association (MMA) has grown from under 50 corporate members to over 700. She’s clocked more than 200,000 air miles a year, so when the MMA find a successor, she plans to take a holiday from flying and redress her work/life balance. mobiThinking asks Laura to reflect on how things have changed during her three-and-a-half-year tenure as president of the Marketing Association (MMA)... Read More
Obama mobi mania
November 5, 2008, by mobiThinking
mobiThinking has been reading the first wave of coverage of Barack Obama’s use of mobile in his White House campaign. The publicity should be great news for the mobile marketing business. See: A victory for Obama, a victory for mobile... Read More
Named and shamed: big sites that look bad on mobile
November 4, 2008, by mobiThinking
Bango took a look at the 20 busiest PC sites using common mobiles from the UK and US and in 10 cases they didn’t like what they found. These included cheer leaders for the mobile web... Read More
DeviceAtlas 2.1
November 3, 2008, by atrasatti
DeviceAtlas 2.1 brings some VERY exciting features that kept us awake during the last few nights and we hope that the results will also keep you awake at night looking at how you can improve your mobile sites and contents. First the less exciting part, we have made the signup process for Developer licences much easier, now all that is required is to accept the EULA and you're on. We REALLY want everyone to get a licence and get started. We have also streamlined some other portions of the purchase process and we hope this will make the navigation easier for you... Read More
It’s Open if We Tell You It Is
November 3, 2008, by Ronan_Mandel
I'd like to come back to a topic that I touched on a few months ago: open. In case you weren't paying attention to CTIA in San Francisco last month (and I won't fault you if you weren't), you may have missed the clarification that the major operators in the States provided to the definition of an ‘open’ network. Sitting together on a stage the bigwigs from Verizon, Sprint, and T-Mobile each found ways to describe why an 'open' network is not really what the end user wants. Given some of what was said, it's a wonder that any of us are ever able to get apps out there at all... Read More
