News & Comment
Introducing the new DeviceAtlas Data Explorer
October 31, 2008, by James Pearce
We teased you about this a few months ago and we've now finally finished! DeviceAtlas v2.1 offers analytics tools to explore the mobile device information in its database. In the video below, James and Andrea give you a teaser of how it works, and talk through some of the cool new tricks. We're going live next Monday, and we'll announce here when it's available. UPDATE: we've gone live... Read More
Trick or Treat – where are Halloweens mobile marketing gems?
October 31, 2008, by mobiThinking
mobiThinking has been scouring the mobile web for a good fright. So far we’ve been a little disappointed, but the night is still young. We were surprised not to find a trick-or-treat mobile advertising campaign: click on trick to see something scary (like how much you are charged for data by your mobile operator); click on treat and you receive some free minutes... or data preferably; even more if you pass it onto a friend... Read More
Making the customer pay
October 28, 2008, by mobiThinking
If you had to pick one reason why your website should be mobile-friendly, you could do a lot worse that this: If your website is unnecessarily data / graphics heavy, you may be costing your customer money or unnecessarily exhausting their Internet allowance. Most mobile users do not have unlimited data packages – or employers who unquestioningly pick up the tab – even those that do will end up paying through the nose to visit your site when roaming abroad... Read More
Making the Move from Mail to Mobile?
October 24, 2008, by mobiThinking
We spent a few days as both presenters and exhibitors at the Direct Marketing Association’s Annual Conference in Las Vegas last week. It was dotMobi’s first time at the show and we couldn’t have been better received by this mobile-thirsty crowd. While the question “is it the year for mobile?” does seem a bit stale by now, it did float through my mind watching the mobile marketing pavilion crowded with foot traffic... Read More
Who, what, why, where and how much of mobile web?
October 24, 2008, by mobiThinking
Joy, joy, joy… mobiThinking loves surveys, reports and market projections. But so often we get overexcited about the optimistic outlook for the mobile web; then become disillusioned when we start to dig under the surface: so how many people did you actually survey? Which client exactly is getting this brilliant ROI? Why can’t I see the full study? We’ve just read three good ones, and what’s more, they are user-focused. Heaven... Read More
