News & Comment
.mobi Thinking: what every marketer needs to know
September 16, 2008, by mobiThinking
Few people ‘get’ the .mobi domain better than Amy Mischler, VP of Identity and Brand Services at dotMobi. In her words: "Utility has become such a strong theme for the mobile web. It’s the way to ensure highly engaging sessions with customers."... Read More
Reaching every mobile device
September 16, 2008, by mobiThinking
Device diversity is a massive challenge to marketers. How can you plan a single campaign to reach every user on every handset and operator?... Read More
Mobile Marketing Imperatives with iLoop
September 16, 2008, by mobiThinking
Michael Becker is one of the most plugged-in, articulate players in the mobile marketing world. In his view, “the key thing for marketers is not to think of the mobile as a static or single channel. It’s a multi-modal channel and you want to be using all these modes.”... Read More
Official mobile metrics for the Norwegian market
September 11, 2008, by jonarne
Earlier this year TNS-Gallup launched a product for the Norwegian media market providing a common currency for traffic measurements. Today the first numbers were published. The product measures unique users, sessions and page views at this stage, but of course much more information is available... Read More
Sony Ericsson joins DeviceAtlas
September 9, 2008, by atrasatti
Today we have added a new source to DeviceAtlas and we think it's very exciting. Sony Ericsson via their developer site is officially joining DeviceAtlas providing profiles for their own devices. Check out the P1i for example or the W550i and you will see information from Sony Erisson... Read More
