News & Comment
America’s largest mobile web site
September 18, 2008, by James Pearce
We have a sister site over at mobiThinking, and they've just published a bunch of cool new case studies and interviews about businesses making their presence felt on the mobile web. Up this time is the Weather Channel, who, with weather.mobi, have between 7 and 9 million unique users per month, and claim to be the largest content site in the US for the mobile web... Read More
Mobile Traction: how BMW sells snow tires
September 18, 2008, by mobiThinking
Check out this excellent interview in MobiAD News with Marc Mielau, Innovation Manager for Mobile Marketing at BMW. Marc gives a tour of BMW’s highly personalized mobile campaign for snow tires that got a 30% conversion rate... Read More
The Weather Channel’s approach to mobile
September 16, 2008, by mobiThinking
This short interview with Louis Gump, VP of Mobile at The Weather Channel, is a fascinating snapshot on the state of mobile today, from an articulate, front-line practitioner. Louis talks about his three principles for mobile success; the importance of continuous innovation; keeping it simple; and the trend to deeper content. “It’s a little bit like 1998 or 1999 on the Internet, where you know it’s a big deal, and you know you can do a lot of cool things, but there’s still a lot to be built out.”... Read More
A Guided Tour of weather.mobi
September 16, 2008, by mobiThinking
In this short video tour, Louis Gump, their VP of Mobile, takes you on a guided tour of the site, showing how it makes the most of the limited screen real estate – including video, maps, sponsored content and user tools. Says Louis: “We believe mobile web is the hub of the user experience for weather channel users.”... Read More
Univision on the small screen
September 16, 2008, by mobiThinking
Univision is the fifth largest media company in the US, focused exclusively on the US Hispanic market. The Hispanic community is one of the leading demographics in the mobile space – with 75-80% mobile penetration versus only 50% PC penetration. Says Chris Brunner, VP of Mobile Content and Services at Univision Communications: "There’s no vehicle or medium for reaching consumers and having a successful, one-to-one relationship like the mobile device… it’s incumbent on all of us that we don’t break that trust. If we can do that, and I think we can, it will be an amazing platform for the next three to five years."... Read More
