News & Comment
Mobile Internet Usage & Attitudes Study
August 6, 2008, by mobiThinking
AKQA Mobile, the mobile division of the global independent creative agency and dotMobi, announced the results of an extensive consumer study of mobile Internet usage and attitudes. Conducted by the AKQA's Research & Insights department in conjunction with dotMobi, the survey reveals key insights into the importance of a better mobile Web for consumers in the U.S. and U.K... Read More
New IAB Mobile Advertising Guide
August 1, 2008, by mobiThinking
The Internet Advertising Bureau in the UK has just released a best practice guideline report called ‘Mobile Advertising: the Emerging UK Market” . The report is an excellent introduction to mobile advertising as well as a snapshot of the market right now. It includes the Mobile Marketing Association’s EMEA guidelines for mobile advertising published last September but still current... Read More
Autoglass shatters mobile barrier
July 31, 2008, by mobiThinking
“If you find yourself with a brick through your windscreen [Ed: that’s ‘windshield’ for you Yanks], the one thing you’re guaranteed to have on your person is a mobile.” So says Chris Smith, online marketing manager of Autoglass in the UK, in an excellent interview on e-consultancy... Read More
DeviceAtlas 1.3.1, better browser detection and more security
July 28, 2008, by atrasatti
It is July, and you would expect most of the European countries to be on vacation somewhere sunny and hot, but we still took the time to prepare a new release for you. We have a couple of improvements that we wanted to get to you as quickly as possible... Read More
MTM London event takes mobile advertising temperature
July 25, 2008, by mobiThinking
We just spent an enjoyable afternoon at the MTM London Mobile Advertising Roundtable, a private event for marketers. MTM assembled an excellent panel (who shall remain nameless – Chatham House Rules ) to analyze the state of mobile advertising, its drivers, obstacles to growth and forecasts. The themes echoed those of recent Mobile Marketing Forum [http://www.mobilemarketingforum.com/] events:... Read More
