News & Comment
DeviceAtlas 1.3 adds Python and Ruby support
July 9, 2008, by atrasatti
When we initially released DeviceAtlas back in February we announced three different API's, Java, PHP and .NET. From the beginning we knew that the Ruby and Python communities would have been knocking at our door and in fact we have not been sitting staring at the wall. The initial API's have been updated and streamlined and now we come with two new flavours that should be welcomed by many web developers... Read More
Discovery: on-deck or off?
July 3, 2008, by mobiThinking
For mobile content players, discovery is the big challenge. How do you get people to experience your .mobi for the first time? Do you get your content on to the operator’s portals (‘on deck’)? Do you go direct, and help people to find and enter your URL on their own (‘off deck’)? A combination of both? An informal survey among the mobirati indicates that the US market is about 30% off-deck and 70% on-deck while the European market is the reverse. Any thoughts about why this should be the case are welcome... Read More
The Marvellous Three of Mobile
July 2, 2008, by mobiThinking
Nick Fisher of Marvellous, one of the UK’s top mobile agencies, recently shared his thoughts on mobile marketing. Nick identifies ‘The Big Three of Mobile Marketing’ as: Brand Engagement Functional Utility Direct Response Which feels like a tight way to think about your mobile strategies. A campaign can do any combination of these, but if you’re using mobile, it should probably be doing at least one of them... Read More
The mysteries of mobile data plans or It’s all about Page Weight
July 1, 2008, by Ronan_Mandel
So I have to make a confession (seems like I’ve been doing that a lot recently…) For the first time in my life I received a mobile phone bill with data charges on it. What you say? Are you some sort of imposter? Have you not been using mobile data all these years? Well, here’s the thing: I’ve been using it for free (we’ll, it’s all been on the company’s dime that is) so it never really hit me how much it really cost... Read More
Nine reasons to consider mobile marketing
June 27, 2008, by mobiThinking
Anders Hansson, from Infonu in Stockholm alerted us to their eBook,, “How To Go Mobile”. Here’s a short excerpt, nine reasons to consider mobile marketing… (Thanks Anders!) 1. You get a list of phone numbers of consumers interested in your products. A mobile phone number is a more reliable reference to a consumer than an email address. Use your list to learn who your consumers are. 2. You communicate directly to consumers wherever they are... Read More
