News & Comment
Five-minute interview: Inbar Chap, DMG
November 21, 2012, by mobiThinking
Inbar Chap is deputy CEO of Israel-based PC, mobile and social advertising network, DMG Media Group. Chap led the company’s move into mobile marketing. Today the DMG runs mobile campaigns in 195 countries in 25 languages. 1. What is the one thing that gets you most excited about mobile Web, mobile services and/or mobile marketing?... Read More
Is the threat of a US $250-million class-action law suit enough to stop companies sending unsolicited text messages?
November 15, 2012, by mobiThinking
This week, lawyers were given permission by a US Judge at a court in Seattle to bring a class-action law suit against Papa John’s Pizza for allegedly sending unwanted text messages to customers across the US. This allows the lawyers to bring the case for any number of plaintiffs. If the case is proven, the food chain faces a potential bill for damages of over US $250 million... Read More
The insiders guide to mobile Web and marketing in Nigeria
November 13, 2012, by mobiThinking
Nigeria – Africa’s most populous nation – recently surpassed 100 million active mobile subscriptions, which equates to around 65.8 percent of the population. Mobile subscribers outnumber fixed lines almost 219:1 and PC penetration is very low, which makes the mobile device the de facto communications device for calls, messaging and accessing the Web. Mobile access to the Internet overtook PC access in October 2011... Read More
Five-minute interview: Lynne Gordon, Brandtone, South Africa
November 12, 2012, by mobiThinking
The key to targeting Africa’s growing mobile populous is to use innovative ways to tap into older ubiquitous mobile technologies such as SMS and USSD, argues Lynne Gordon, the general manager of award-wining mobile agency Brandtone South Africa. She highlights some fascinating examples of campaigns and services from across the continent that fit the bill. The problem comes with trying to explain the implications of this reality to the brand marketers who assume that everyone, like them, has a BlackBerry smartphone and an unlimited data plan... Read More
Introducing Prism, a tool for testing device adaptation
November 1, 2012, by ronan
Due to the multifarious nature of the mobile web, developers tend to spend a lot of time testing their work. If your site is designed to adapt to multiple different devices this effort is multiplied because you need to ensure that your detection is working correctly across multiple devices and that your response is appropriate in each case... Read More
